Open to opportunities

Latasha Girdy

@latashagirdy

Founder and influencer campaign specialist using data-driven strategy to build scalable partnerships and measurable social growth.

United States

Message

What I'm looking for

I’m looking for a role where I can own influencer and social campaigns end-to-end, partner with creative and stakeholders, and use campaign analytics to drive measurable growth—while bringing my organization, automation, and conversion-focused strategy.

I’m a Founder and Social Media & Influencer Campaign Specialist with 3+ years of experience managing end-to-end brand partnerships, outreach, and contract negotiation. I coordinate the vision and delivery of 40+ multi-channel influencer marketing campaigns, leveraging Aspire and cross-functional collaboration to ensure strong brand fit, on-time delivery, and clear campaign execution.

I’m especially proud of measurable impact: I drove 66K website visits in 7 days, reduced content ideation-to-delivery time by 42% with an AI-powered workflow, quadrupled qualified leads in the first month, and supported an 83% repeat campaign rate by translating Meta Insights and creator performance into recap reports. Before founding, I earned a CFO Excellence Award at ITC Federal by leading high-stakes project tracking and delivering 100% on-time outcomes across complex deliverables for 600+ stakeholders.

Experience

Work history, roles, and key accomplishments

Current

Founder & Influencer Specialist

Current

Tasha On Lock LLC

Sep 2019 - Present (6 years 9 months)

Coordinated 40+ multi-channel influencer marketing campaigns, negotiating expectations and delivering on-time, in-scope content plans. Built an 180+ outreach-pitch pipeline annually, drove 66K website visits in 7 days, and cut ideation-to-delivery time by 42% with an AI-powered workflow.

Outreach performance reporting Content Strategy Social Media Strategy Instagram Facebook ClickUp