Open to opportunities

Laura Watford

@laurawatford

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Creative and strategic social media leader with 6+ years of experience.

United States

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What I'm looking for

I am looking for a role that allows me to leverage my social media expertise while fostering a collaborative and innovative company culture.

I am a creative and strategic social media leader with over 6 years of experience in driving brand storytelling, influencer partnerships, and content strategies across consumer and D2C brands. My proven track record in client management and cross-functional collaboration has enabled me to deliver measurable business results through data-backed strategies. I am passionate about staying ahead of social trends and mentoring teams to achieve excellence.

Currently, as a Senior Strategist at Assembly Global, I lead and execute strategic initiatives to enhance brand performance across various media channels. I partner directly with clients to present data-driven content and influencer recommendations, ensuring that our campaigns are informed by thorough analysis and reporting. My previous roles have equipped me with the skills to manage social strategies effectively, oversee influencer partnerships, and deliver actionable insights that drive campaign success.

Experience

Work history, roles, and key accomplishments

Current

Senior Strategist

Current

Assembly Global

Jul 2024 - Present (10 months)

Lead and execute strategic initiatives to improve brand performance across media channels. Partner directly with clients to present data-driven content and influencer recommendations with monthly, quarterly and yearly reporting. Collaborate with paid media, SEO, and creative teams to implement 360° Social campaigns.

Strategic Planning Client Management Cross Functional Collaboration Data Analysis Trend Analysis Content Strategy Influencer Marketing Social Media Strategy Campaign Management Reporting

Strategist

Assembly Global

Feb 2022 - Present (3 years 3 months)

Oversaw social strategy for D2C and lifestyle clients, managing content calendars, influencer partnerships, and creative testing. Managed monthly budgets and executed boosting strategies across platforms including Instagram, TikTok, and Facebook. Supervised a small team managing influencer outreach, communication, and tracking.

Social Media Strategy Content Management Influencer Marketing Budget Management Team Leadership Competitive Analysis Trend Research Instagram TikTok

Associate Manager

Assembly Global

Jun 2021 - Present (3 years 11 months)

Built integrated social and influencer strategies in collaboration with paid media and PR teams. Managed influencer campaigns including identification, guidelines, communication, and tracking. Supported CEO and brand comms strategy through internal newsletters and content development.

Integrated Marketing Influencer Marketing Public Relations Internal Communications Content Development Social Media Strategy Campaign Management Cross Functional Collaboration Communication

Digital Asset & Public Relations Manager

Zverse

Aug 2020 - Present (4 years 9 months)

Led regional PR efforts to increase brand awareness. Developed CEO and internal communication strategies. Initiated influencer partnerships to align with evolving brand goals.