Open to opportunities

Anas Rashid

@anasrashid

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Experienced Media Buyer with a passion for digital marketing.

Pakistan

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What I'm looking for

I am looking for a role that allows me to leverage my media buying skills in a dynamic environment, focusing on innovative digital marketing strategies and opportunities for professional growth.

As an experienced Media Buyer with over 5 years of expertise, I have successfully managed Facebook ads across various industries, including e-commerce, insurance, and real estate. My career has been marked by managing over $8 million in ad spend, demonstrating my ability to drive results and optimize campaigns for maximum ROI.

Currently, I work at Wolfiz Solutions as a Media Buyer and Facebook Ads Expert, where I manage and optimize more than 20 Meta ad accounts. I develop full-funnel ad strategies and provide conversion rate optimization recommendations to enhance lead quality and sales conversion. My analytical skills allow me to identify and troubleshoot ad performance issues while ensuring compliance with Meta policies, ultimately maximizing return on ad spend.

Experience

Work history, roles, and key accomplishments

Current

Media Buyer / Facebook Ads Expert

Current

Wolfiz Solutions/Branding Bytes

Oct 2022 - Present (2 years 10 months)

Managed and optimized over 20 Meta ad accounts for e-commerce and lead generation, focusing on performance and ROI. Developed full-funnel ad strategies and provided CRO recommendations to improve lead quality and sales conversion.

Facebook Ads Meta Ads Lead Generation CRO Data Analysis

Marketplace Strategist

RDX Sports (IGATE Technologies)

Sep 2021 - Sep 2022 (1 year)

Designed PPC launch strategies on Amazon (SP, SB, SD) and utilized tools like Helium 10 & Jungle Scout for keyword research. Built automation strategies with Pacvue and Scale Insights, while also providing listing SEO suggestions and analyzing competitor data.

Amazon PPC PacVue Scale Insights SEO Competitor Analysis Facebook Ads Email Marketing

Ecommerce Officer / Digital Marketing Expert

Ninesol Technologies

Jan 2020 - Dec 2021 (1 year 11 months)

Managed the complete Amazon product lifecycle, including sourcing, launch, and PPC campaigns. Ran Facebook ads to boost product visibility from day one and produced performance reports, optimizing based on P&L outcomes.

Amazon Product Lifecycle Product Sourcing Amazon PPC Facebook Ads Digital Marketing performance reporting

Education

Degrees, certifications, and relevant coursework

Quaid-i-Azam University, Islamabad

BS, Information Technology

2014 - 2018

Studied Information Technology at Quaid-i-Azam University, Islamabad from 2014 to 2018. Gained foundational knowledge in IT principles and applications.

Intermediate

F.Sc, Pre Engineering

Completed F.Sc Pre Engineering, focusing on foundational subjects for engineering studies. This intermediate education provided a strong academic base.