Open to opportunities

Marie-Helena Helou

@marie-helenahelou

Message

I build global marketing, partnerships, and commercial growth for luxury real estate and premium brands.

Lebanon

Message

What I'm looking for

I'm looking to lead international marketing, brand, partnerships, PR, and commercial growth initiatives for premium real estate, lifestyle, or corporate brands.

I've led marketing, brand positioning, commercial strategy, and international partnerships for Magnom Properties and Forbes International Tower across regional and global markets. My work has included executive presentations, targeted campaigns, stakeholder engagement, and corporate participation at WEF Davos 2023.

I negotiate high-value collaborations with luxury brands and global stakeholders, including Schneider Electric, Richard Orlinski, Leonardo, Occhio, and Rimadesio. I have also directed event branding and sponsorship activity for COP28, COP16, Forbes Sustainability Leaders Summit, Saudi Green Building Forum, and Cityscape Egypt.

Through global awards, media outreach, and OOH campaigns, I've managed international commercial pipelines, award submissions, procurement negotiations, executive listings, and advertising packages for major real estate developments.

Alongside marketing leadership, I bring hands-on operational experience in property management, client relations, sales department development, CRM implementation, recruitment, financial reporting, and cross-border team coordination.

Experience

Work history, roles, and key accomplishments

Current

General Manager

Current

Ecla Smile Helou Construction

May 2026 - Present (3 months)

Established and structured the company's telesales department from the ground up, defining workflows, processes, and operational standards. Developed strategic presentations covering sales strategies, product knowledge, and departmental growth initiatives.

Telesales Sales Strategy CRM Recruitment Training

Current

Project Manager - Technical & Commercial

Current

Confidential Project - Tunis & Morocco

Jan 2026 - Present (7 months)

Coordinate complex technical and commercial project activities between internal teams, global suppliers, and stakeholders. Lead business development operations, commercial follow-up, and high-level project communications.

Project Management Business Development Stakeholder Management Commercial Coordination

Current

PR & Communications Consultant

Current

SESCO Group - Egypt & USA

Jan 2026 - Present (7 months)

Directed PR coordination, creative strategy, branding materials, and cross-channel marketing communications. Partnered closely with sales and executive teams to align marketing objectives with overarching business goals.

PR Communications Sales Branding Creative Strategy Marketing Communications

Current

Ambassador of Awards – MENA & Asia Region

Current

International Property Awards - UK

Jan 2026 - Present (7 months)

Represent and promote the International Property Awards prestige across the MENA and Asia regions. Drive regional partnerships, industry outreach, and high-level stakeholder engagement initiatives.

Partnerships Stakeholder Engagement Outreach

Marketing Manager

Magnom Properties – Forbes International Tower

Jan 2022 - Dec 2026 (4 years 11 months)

Led comprehensive marketing and brand positioning initiatives for Forbes International Tower across regional and international markets. Negotiated and managed strategic partnerships, sponsorships, and brand collaborations with global stakeholders and luxury brands.

Marketing Strategy Brand Positioning Partnerships Sponsorship Event Management Business Development

Property Management Lead

Allstate Property USA

Jan 2020 - Dec 2021 (1 year 11 months)

Exercised full operational oversight and managed client relations across multiple states in the USA. Directed financial operations, including tax processing, corporate banking activities, and strategic reporting.

Property Management Client Relations Finance Operations Tax Processing Banking Reporting

Property & Client Relations Manager

Elephant Real Estate

Jan 2017 - Dec 2019 (2 years 11 months)

Oversaw daily office operations, administration, and team workflows while managing high-value client portfolios. Conducted strategic market research and property sourcing to align client expectations with business capabilities.

Client Relations Property Management Market Research Operations Digital Marketing

Senior Interior Architect

Ecla Smile Helou Construction

Jan 2015 - Dec 2016 (1 year 11 months)

Led interior architecture development, functional space planning, and comprehensive project coordination. Executed advanced AutoCAD drafting, structural site coordination, and premium material selection processes.

Autocad Interior Architecture Space Planning Project Coordination material selection