Lara Al-Ashi

I’m a Senior Copywriter & Translator with 5+ years of experience shaping bilingual brand narratives across digital, product, and corporate touchpoints. I craft language that connects strategy to emotion, translating complex ideas into clarity and meaning in both English and Arabic.

Most recently, I led bilingual communications at areeba (until November 2025), where I developed and maintained a unified English and Arabic tone of voice for communications across Lebanon, Egypt, and Iraq. I translated and transcreated technical and compliance content into natural, brand-aligned Arabic, simplifying fintech language without losing precision.

Along the way, I rewrote company profiles and boilerplate for executive and investor use, produced UX and FAQ content to make complex product details clear and accessible, and built thought-leadership frameworks and social copy for the CEO, CTO, CFO, and COS. I also created and localized campaigns and press releases for major partnerships, including Seamless Egypt 2024, Zoho, and Codebase Technologies.

Before that, I supported brand storytelling as an Account Manager with DAYDREAM, managing projects from brief to delivery while aligning copy and creative direction with client goals across lifestyle, F&B, and institutional accounts in the MENA region. Earlier, as a part-time Copywriter for Huawei, I localized and adapted English marketing materials into Arabic for regional digital campaigns—ensuring tone consistency, linguistic accuracy, and cultural relevance.