Rawan Hijazi

I’m a senior creative copywriter and content strategist with 12 years of Dubai-based experience, known for building high-impact campaigns for fashion and retail industry leaders like Landmark Group (STYLI) and Namshi. I bridge creative vision with Gulf and Levantine consumer behavior through culturally sensitive storytelling and bilingual strategy.

In my most recent role, I evaluate and improve Arabic language quality for next-generation voice and chat interfaces—conducting structured voice and chat-based assessments across Gulf Arabic, Lebanese/Levantine Arabic, and Modern Standard Arabic. I document linguistic failure modes with objective, reproducible rationale so model improvement teams can pinpoint issues in grammar, semantics, syntax, and cultural framing.

Across my creative career, I’ve led end-to-end bilingual content strategy and executed complex digital campaign work across channels like app and web. I’ve directed launches, established Arabic tone-of-voice guidelines, and partnered with designers and developers to deliver consistent messaging and measurable business impact.

As a self-employed freelance translator and content specialist, I translate EN↔AR website and marketing content, manage subtitle localization, and deliver legal and educational translation when needed. I’m at my best where strategy, language quality, and storytelling meet—mentoring teams, collaborating cross-functionally, and turning insight into writing that resonates.