Lancelot Quadras
@lancelotquadras
Senior content writer and instructional designer turning complex finance into engaging, data-driven stories.
What I'm looking for
I’m a versatile freelance content writer and blogger with 12+ years of experience creating long-form, SEO-optimised articles across AI & Technology, Health & Wellness, Finance, and Lifestyle niches. With an academic foundation in Finance (MMS) and hands-on writing experience at a SaaS firm, a leading financial services distributor, and a global consulting company, I bring both analytical clarity and editorial discipline to every assignment. I’m the author of 640+ published posts at lancequadras.com.
In my current role as an Instructional Design Analyst at Accenture (April 2022 – Present), I develop research-heavy, structured written content for global corporate training programmes. I collaborate with SMEs to validate accuracy and translate complex concepts into accessible, engaging formats for diverse international audiences, while managing multiple high-priority production schedules with a stated 100% on-time delivery record. I also leverage Learning Management Systems (D2L) and authoring tools to deploy and optimise content for virtual and blended learning environments.
Previously, as a Senior Content Writer at Innovins Technologies Pvt. Ltd. (March 2021 – April 2022), I led SaaS content strategy for products like ChargeMonk, KafeCloud, and G Verifier, mentored junior writers, and partnered with SEO and Design teams to execute content-driven campaigns. Before that, at Ruloans Distribution Services Pvt. Ltd. (May 2018 – February 2021), I produced 275+ BFSI content pieces, ran A/B testing, and ensured strong quality through fact-checking, proofreading, and final QA. I pair deep SEO know-how—WordPress, RankMath SEO, schema markup, and AI-assisted content creation—with certifications in AI Fluency: Framework & Foundations and Claude 101 (Anthropic) to deliver genuine subject matter depth.
Experience
Work history, roles, and key accomplishments
Develops research-heavy, structured written content for global corporate training programmes and collaborates with SMEs to validate and translate complex concepts for international audiences. Manages multiple production schedules and delivers content through Learning Management Systems (D2L) and authoring tools.
1. Apply ID principles and keep the learner’s interests at the forefront while designing course content.
2. Content research, analysis, and curation.
3. Creating infographics and learning video nuggets, templatizing the decks per brand guidelines.
4. Stakeholder management and communication.
5. Visualization and Storyboarding.
6. Worked on learning platforms such as Desire2Learn (D2L) and Claro/Fl
1. Strategising and creating high-quality content for all 7 company products. (Weberr, ChargeMonk, KafeCloud, Schedulic, GVerifier, Eventsmatic, and GHyper).
2. Conceptualising, creating, and Sourcing Content that improves and builds brand identity.
3. Understanding industry-specific content interest and insights to plan content requirements and mentoring the junior writer to achieve the company g
Senior Content Writer
Innovins Technologies Pvt. Ltd.
Mar 2021 - Apr 2022 (1 year 1 month)
Led content strategy for SaaS products (ChargeMonk, KafeCloud, and G Verifier) in partnership with SEO and Design teams to improve search visibility and inbound lead generation. Mentored junior writers and used traffic/engagement data to optimize underperforming content structures.
Content Writer
Ruloans Distribution Services Pvt. Ltd.
May 2018 - Feb 2021 (2 years 9 months)
Produced 275+ BFSI content pieces, translating financial products into clear, audience-friendly narratives while verifying data accuracy with financial analysts and SMEs. Conducted A/B testing and performed fact-checking, proofreading, and final QA prior to publication.
1. Planning content strategy, creating, and executing the content plan month on month.
2. Writing SEO centric Blog Posts and articles on various topics regarding the BFSI sector.
3. Planning & creating new loan product pages on the website depending on product promotions.
4. Updating website content as per the SEO keywords to improve page rankings.
5. Engaging with customers/followers online on Fa
Accounts Payable Executive
Virtela Technology Services Pvt. Ltd.
Feb 2015 - Jan 2018 (2 years 11 months)
Managed invoice processing for 100+ vendors across APAC and European markets and produced month-end financial reports. Developed foundational analytical and financial reporting skills supporting later precision in financial content writing.
1. Handled Vendors like Australia, Malaysia, Thailand, Singapore, and major European countries.
2. Validated invoices month and month on time for more than 100+ vendors.
3. Through research & vendor reconciliation, I cleared pending vendor payments crossing 180+ days.
4. Saved cost to the company by conducting reconciliations for circuit term renewal related to the Asia Pacific and European vendor
1. Learned Data Interpretation & analysis of companies in order to find healthy companies to invest in.
2. Learned pricing strategy along with fundamental and technical analysis of mid-cap companies in the financial sector. This knowledge helped me understand the way sentiments and sector results impact on price changes.
3. Learned real-time stock trading, intra-day & long term equity planning.
4.
1. This was my first ever job which was a mandatory 2-month requirement during my MBA course.
2. Learned to use MS-Excel fluently.
3. Learned to create monthly reports and maintain a database of accounting entries.
4. Worked on a 2-month project to understand the whole working process.
5. Found 2 unique ways in which the process could be streamlined and save the company's time.
Education
Degrees, certifications, and relevant coursework
St. Francis Institute of Management & Research, Borivali (W)
Master of Business Administration (MBA), Finance
2012 - 2014
St. Francis Institute of Management, Mumbai
Master of Management Studies, Finance
Grade: 70%
Completed MMS in Finance from St. Francis Institute of Management, Mumbai, scoring 70%.
St Andrew's College of Arts, Science and Commerce
BMS, Special studies in Finance
2008 - 2011
St Andrew's College of Arts, Science and Commerce
Bachelor of Management Studies (BMS), Special studies in Finance
2008 - 2011
Earned a BMS with special studies in Finance at St Andrew's College of Arts, Science and Commerce from 2008 to 2011.
St. Andrew's College, Mumbai
Bachelor of Management Studies, Finance
Grade: 76%
Completed BMS in Finance from St. Andrew's College, Mumbai, scoring 76%.
Availability
Location
Authorized to work in
Website
lancequadras.comPortfolio
lancequadras.comJob categories
Skills
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