Léa Mitrou-Dumont

I lead ICAPE Group’s website and digital ecosystem, improving SEO, GEO and AI search visibility while developing acquisition campaigns, landing pages, chatbots and lead-generation tools.

Previously, I led global go-to-market and demand generation across 40 business units at ICAPE Group, generating 50 new customers and $300K in revenue in 2025. I built HubSpot automation, lead scoring and personalized customer journeys, and deployed ABM, IP retargeting, paid social, SEO/PPC and conversion optimization.

I’ve managed an €800K global marketing budget, international trade shows, webinars, newsletters, social content and marketing teams. My experience spans international B2B and B2C environments, including Infopro Digital’s cosmetics events and WineB&B’s wine-tourism platform.

I combine growth strategy with hands-on execution across analytics, lifecycle marketing, content, CRM and digital channels. I work fluently in French, English and Greek and bring an international perspective to building measurable marketing programs.