Lalee Moraleda

Led the launch and growth of Popken Fashion Group’s Spanish ecommerce market, building the channel from inception to sustained revenue growth and early profitability within a European structure.

Owned end-to-end ecommerce performance across conversion, customer journey, CRM, and local market execution, contributing to +124% YoY revenue growth (2023) and achieving break-even 18 months ahead of for

Independent ecommerce consultant for DTC fashion, beauty and lifestyle brands, providing senior commercial perspective across ecommerce growth, retention, customer experience, and international markets.

Independent ecommerce consultant for DTC fashion, beauty and lifestyle brands, bringing a senior commercial perspective across ecommerce growth, retention, customer experience and international markets.

I help teams understand what is really limiting growth, identify missed revenue opportunities and turn a busy ecommerce operation into a clearer set of commercial priorities.

My work can include:

As the Founder of Madetotie, a sustainable fashion capsule brand, I led the brand from concept to launch, building a European eCommerce presence focused on conscious consumerism and modern design.

I managed end-to-end operations, including product design, manufacturing, eCommerce development, and digital marketing strategy, ensuring a cohesive brand identity and customer experience.

🖤 Key Achiev

In this role, I worked closely with client Account Managers to optimize Large Customer Sales (LCS) account portfolios, identifying opportunities to drive return on investment, upsell, and cross-sell for high-profile clients, including LinkedIn, Spotify, Facebook, and Getty Images. My dedication to maximizing client performance and satisfaction was recognized with an award for outstanding results.

Worked as The pregnancy pause at The Pregnancy Pause.

During my postgraduate studies at Trinity College, I foresaw the growing importance of personal branding and founded a personal shopping and image consulting business in Dublin. Recognizing a market niche, I successfully served both individuals and corporate clients through innovative online and offline channels. My services included specialized workshops on 'Dressing for Success' and 'Corporate I

Conducted a comprehensive evaluation of the online business operations and spearheaded the platform migration initiative in collaboration with an external agency. Developed guidelines for marketing channels and enhanced the efficiency of online marketing strategies, including SEO, Facebook, Instagram, link building, and influencer collaborations.

In this role, I was responsible for driving the strategy and managing the overall performance of the Spanish and Italian markets for Smartbox. I successfully surpassed revenue targets by implementing key growth strategies, optimization initiatives, and performance-driven marketing campaigns.

↳Key Achievements:

. Revenue Growth: Achieved a 50% YoY revenue increase, exceeding the target by 20%.

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I managed the online business development and growth for leading fashion brands including Blumarine, Havaianas Europe, Alberto Guardiani, Salewa, and Kocca. My role involved overseeing account management and collaborating with cross-functional teams globally, working within an agile framework to drive eCommerce success.

↳Key Responsibilities:

. Account Management & Growth: Directed the online st

I was responsible for managing both visual and written content creation for Hoss Intropia’s online presence, ensuring brand consistency and optimizing the customer experience across digital platforms.

↳Key Responsibilities:

. Content Creation & Management: Oversaw visual and written content to maintain consistent brand messaging and aesthetics across product descriptions, categories, emails, and

Worked as Personal Shopper Manager at Mango.

Worked as Wardrobe Stylist for Cinema and TV at Lookart Agency.

Worked as Accesories Designer at Miguel Bellido SA.

Worked as Assistant Fashion Designer at Delpozo.

Worked as Design Assistant at Gemma Gunn.

Digital Marketing Plan, PPC, SEO, Affiliation, Display, Google Analytics, Social Media Strategy, Usability, User Experience, E-commerce and eCRM.