Open to opportunities

Xeena Morales

@xeenamorales

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Results-driven Product Manager with 4+ years of experience in e-commerce and digital transformation.

Spain

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What I'm looking for

Seeking a Product Management role that leverages data-driven insights and agile methodologies to drive digital transformation and customer-centric innovation.

Results-driven Product Manager with 4+ years of experience in e-commerce and digital transformation. Adept at leveraging data-driven insights and agile methodologies to optimize customer journeys, drive revenue growth, and streamline operations. Proven expertise in working with technical teams, managing enterprise-level projects, and aligning product strategy with business outcomes.

Currently serving as an Ecosystem Lead at Limitless Innovation in Milan, driving digital transformation for luxury brands through tailored fashion-tech solutions and strategic partnerships. Previously, as a Product Manager at Stylebase, I led the development of data-driven features for a luxury resale platform, resulting in significant transaction and conversion uplifts.

My professional journey includes roles at Style Theory and Luxclusif, where I enhanced digital merchandising, optimized inventory management, and improved operational efficiency through data transparency and process automation. I hold an MSc in Marketing Management & Digital from ESSEC Business School and a BSc in Communications Technology Management from Ateneo de Manila University.

Experience

Work history, roles, and key accomplishments

Current

Ecosystem Lead

Current

Limitless Innovation

Nov 2023 - Present (2 years 1 month)

Driving digital transformation for luxury brands by delivering tailored fashion-tech solutions and cultivating strategic enterprise partnerships. Increased project adoption by 50% and secured 5+ strategic collaborations per quarter through innovation showcases.

Digital Transformation Strategic Partnerships GTM Strategy Thought Leadership Generative AI

Capstone Project for PM Bootcamp

Strava

Oct 2023 - Jan 2024 (3 months)

Developed an adaptive training feature for Strava, conducting user interviews and usability tests. Achieved a 4.2/5 satisfaction score and projected significant conversion and churn reductions.

Product Development User Interviews Usability Testing Figma SQL Metrics Analysis

Product Manager

Stylebase

Jul 2022 - Nov 2023 (1 year 4 months)

Led the development of data-driven features for a luxury resale platform, resulting in an 18% increase in resale transactions and a 22% boost in GMV. Collaborated with technical teams to integrate real-time inventory feeds.

Data Driven Development API Integration User Testing Transaction Growth Market Analysis

Product Operations

Style Theory

Jul 2021 - Jul 2022 (1 year)

Elevated digital merchandising and customer engagement through performance analytics and innovative UX strategies, achieving a 15% increase in sales and a 25% rise in app engagement.

Performance Analytics Inventory Management KPI Tracking Customer Engagement UX Strategy Sales Growth

Buyer & Supply Chain Analyst

Luxclusif, Farfetch Group

May 2019 - Aug 2020 (1 year 3 months)

Managed a high-value SKU portfolio and optimized procurement processes, overseeing 20,000+ SKUs with a $1M weekly budget. Enhanced data transparency and operational efficiency.

Data Insights Quality Control