Xeena Morales
@xeenamorales
Results-driven Product Manager with 4+ years of experience in e-commerce and digital transformation.
What I'm looking for
Results-driven Product Manager with 4+ years of experience in e-commerce and digital transformation. Adept at leveraging data-driven insights and agile methodologies to optimize customer journeys, drive revenue growth, and streamline operations. Proven expertise in working with technical teams, managing enterprise-level projects, and aligning product strategy with business outcomes.
Currently serving as an Ecosystem Lead at Limitless Innovation in Milan, driving digital transformation for luxury brands through tailored fashion-tech solutions and strategic partnerships. Previously, as a Product Manager at Stylebase, I led the development of data-driven features for a luxury resale platform, resulting in significant transaction and conversion uplifts.
My professional journey includes roles at Style Theory and Luxclusif, where I enhanced digital merchandising, optimized inventory management, and improved operational efficiency through data transparency and process automation. I hold an MSc in Marketing Management & Digital from ESSEC Business School and a BSc in Communications Technology Management from Ateneo de Manila University.
Experience
Work history, roles, and key accomplishments
Ecosystem Lead
Limitless Innovation
Nov 2023 - Present (2 years 1 month)
Driving digital transformation for luxury brands by delivering tailored fashion-tech solutions and cultivating strategic enterprise partnerships. Increased project adoption by 50% and secured 5+ strategic collaborations per quarter through innovation showcases.
Capstone Project for PM Bootcamp
Strava
Oct 2023 - Jan 2024 (3 months)
Developed an adaptive training feature for Strava, conducting user interviews and usability tests. Achieved a 4.2/5 satisfaction score and projected significant conversion and churn reductions.
Product Manager
Stylebase
Jul 2022 - Nov 2023 (1 year 4 months)
Led the development of data-driven features for a luxury resale platform, resulting in an 18% increase in resale transactions and a 22% boost in GMV. Collaborated with technical teams to integrate real-time inventory feeds.
Product Operations
Style Theory
Jul 2021 - Jul 2022 (1 year)
Elevated digital merchandising and customer engagement through performance analytics and innovative UX strategies, achieving a 15% increase in sales and a 25% rise in app engagement.
Buyer & Supply Chain Analyst
Luxclusif, Farfetch Group
May 2019 - Aug 2020 (1 year 3 months)
Managed a high-value SKU portfolio and optimized procurement processes, overseeing 20,000+ SKUs with a $1M weekly budget. Enhanced data transparency and operational efficiency.
Education
Degrees, certifications, and relevant coursework
ESSEC Business School
Master of Science, Marketing Management & Digital
Ateneo de Manila University
Bachelor of Science, Communications Technology Management
Availability
Location
Authorized to work in
Portfolio
portfolio.xeenamorales.comJob categories
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