At PhonePe, I spearheaded analytics for Recharge, Bill Payments, and Peer to Peer Money transfers, leading a team of five analysts. I partnered with product and business teams on A/B tests that increased end-to-end Recharge funnel efficiency by 1%.
I also built an algorithm to detect anomalies across PhonePe app categories and funnels, with the objective of ensuring smooth scale-up of new releases. In an earlier PhonePe role, I created QlikView dashboards for Rewards performance reviews and derived insights that contributed to the product roadmap.
At Tredence Analytics, I built a churn prediction model for a high-value Equipment Rental Company that reduced churn by 3%. My work has included funnel and cohort analysis, experimentation, and translating user behavior into product and business insights.
