Looking for a job

laila Aly

@lailaaly1

Message

I grow social audiences and lead measurable multi-platform digital marketing campaigns.

Egypt

Message

What I'm looking for

I'm looking to lead measurable digital marketing and social media growth, combining content strategy, analytics, brand building, SEO, email marketing, and campaign execution.

I'm growing audiences and organic reach for Studio Hawa and Khater Sports Group across YouTube, Instagram, Facebook, and LinkedIn. For Studio Hawa, I helped reach 1.1M+ Facebook views and 138K+ Instagram views in two unboosted months.

I've also led festival campaigns, PR outreach, live-event content production, hospitality events, rebranding, and social media strategy. I use performance analytics to guide content, engagement, email marketing, SEO, and brand growth.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager & Strategist

Current

Studio Hawa

May 2026 - Present (6 months)

Managed social media for Kiko & Ziko and Studio Hawa, growing YouTube to 4,552 subscribers and Facebook to 5.8K followers with 1.1M+ views. Analyzed metrics to guide strategy and drive organic growth.

Social Media Strategy YouTube Instagram Facebook Audience Growth Performance Analytics

Current

Digital Marketing Lead

Current

Khater Sports Group

Jan 2026 - Present (10 months)

Led LinkedIn growth to 4,026 followers organically with 52.4K impressions and 11.48% engagement rate. Driving brand rebranding and launching email marketing and SEO blog strategy.

LinkedIn Facebook Organic Growth Engagement Email Marketing SEO Brand Strategy

Social Media Specialist

Toot Toot Children's Book Festival

Nov 2025 - Dec 2025 (1 month)

Managed multi-platform social media campaigns for festival promotion and partner visibility. Led PR outreach and directed content team during live event, overseeing video production and editing.

Social Media Campaigns PR Content Direction Video Production Editing

Events & Social Media Coordinator

The Old Courthouse Inn

Aug 2024 - Feb 2025 (6 months)

Planned and executed weddings and private events end-to-end, including client meetings, budget management, and vendor coordination. Increased engagement by 40% and follower base by 15% across two hospitality brands.

Event Planning Budget Management Vendor coordination Social Media Engagement Growth

Social Media Account Manager

S-Line Fashion Academy

May 2023 - Aug 2024 (1 year 3 months)

Managed Instagram, TikTok, and Facebook accounts, and ran the Dawayer Cultural Festival campaign with influencer outreach.

Instagram TikTok Facebook Campaign Management Influencer Outreach

Education

Degrees, certifications, and relevant coursework

HubSpot Academy

Certification, Marketing

In progress certification from HubSpot Academy.

Meta Blueprint

Certification, Digital Marketing

In progress certification from Meta Blueprint.

The American University in Cairo

Executive Certificate, Digital Marketing

Completed an intensive 7-month Executive Certificate in Digital Marketing, covering digital marketing strategy, content marketing, SEO, SEM, media buying, and marketing funnel activation.