I've built social media strategies, paid campaigns, and short-form content for H2ofloss, Deraya Academy, Deraya University, OOP Clinics Agency, and DTC brands across the MENA region. My work spans oral care, healthcare, education, fashion, food and beverage, and CNC products.
I create editorial calendars, scripts, UGC and influencer briefs, voice-over direction, and performance-led social campaigns across Facebook, Instagram, Snapchat, and TikTok. I use audience targeting, A/B testing, reporting, and campaign optimization to improve engagement, conversions, ROI, and lead costs.
