I'm looking for freelance opportunities where I can use my experience in brand marketing, visual communication, and creative execution to help businesses build strong, consistent brands. I value clear communication, collaborative relationships, and projects where I can take ownership, deliver high-quality work, and build long-term client partnerships.

Laiba Ishaq
@laibaishaq
Brand Identity Designer & Creative Strategist | Visual Communications | 4+ Years of International Client Experience
What I'm looking for
I help businesses build brands that are not only visually distinctive but strategically designed to communicate, connect, and grow.
With over 4 years of experience working with clients across telecom, aviation, healthcare, retail, technology, hospitality, and professional services, I combine brand strategy, visual communications, and design execution to create cohesive brand experiences across every customer touchpoint.
Rather than designing isolated graphics, I focus on building systems. From brand identities and visual guidelines to marketing campaigns and digital assets, every deliverable is created with consistency, clarity, and business objectives in mind.
Services I Offer
• Brand Identity Design & Visual Systems
• Brand Guidelines & Design Systems
• Creative Direction & Brand Development
• Marketing & Campaign Design
• Corporate Communications
• Presentation & Pitch Deck Design
• Social Media Campaign Assets
• Print & Digital Marketing Materials
• Environmental & Wall Graphics
• Infographics & Visual Storytelling
• Reports, Publications & Editorial Design
• KDP Books, Covers & Layout Design
Why Clients Hire Me
✓ Strategic, business-focused design - not just aesthetics
✓ Consistent branding across every touchpoint
✓ End-to-end project ownership from concept to final delivery
✓ Strong communication and collaborative approach
✓ Detail-oriented with fast turnaround and reliable execution
Whether you're launching a new brand, refreshing an existing one, or creating marketing assets that strengthen your business, I deliver thoughtful, high-quality design that helps your brand communicate with confidence.
Experience
Work history, roles, and key accomplishments
Brand & Communications Designer
Echo Specialty Pharmacy
Aug 2025 - Present (1 year 2 months)
Collaborated with Marketing and leadership to develop a cohesive brand identity system and managed multi-channel communication projects across print, digital, and campaigns.
Delivered 100+ communication and marketing projects for global clients, creating corporate communication materials and multi-format assets such as infographics and presentations.
Visual Communications Designer
Airtower Networks
Apr 2025 - Feb 2026 (10 months)
Supported marketing team in delivering brand-aligned internal and external communication materials, including executive presentations, structured reports, and digital marketing assets.
Visual Communications Designer
The Trip Atelier
Jul 2025 - Oct 2025 (3 months)
Partnered with the CEO to develop brand-aligned communication materials for print and digital use, including presentations, travel itineraries, and client-facing collateral.
Education
Degrees, certifications, and relevant coursework
Air University Islamabad
Bachelor of Science, Aviation Management
2020 - 2024
Grade: 3.30
Relevant coursework in:
Principles of Marketing
Business Communication
Communication Skills
Skillful Reading and Writing
Business Research Methods
Business Ethics
Organizational Behavior
Principles of Management
Computer Applications
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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