Syeda Ayesha
@syedaayesha2
I build consistent brand identities, packaging, print, and digital campaigns from concept through production.
What I'm looking for
I've led brand identity, print, packaging, and digital design projects for Pixel Prime, Fibore Clothing, Seller Downtown, and ICM Packaging. I take projects from concept development through final production while keeping delivery on-brand and on deadline.
At Fibore Clothing, I directed digital branding and social media visuals for ad campaigns, product launches, and daily content calendars, partnering with marketing to support engagement and brand growth. At Seller Downtown, I designed brochures, banners, signage, infographics, and social media graphics that improved online visibility.
I work across Adobe Photoshop, Illustrator, After Effects, Premiere Pro, and Figma to create clear, visually detailed design systems and campaign assets.
I've also mentored junior designers, contributed to campaign strategy and video production, and collaborated with marketing, production, clients, and remote teams to maintain strong brand consistency.
Experience
Work history, roles, and key accomplishments
Design Director
Pixel Prime
Dec 2025 - Present (8 months)
Lead print media projects end-to-end, from concept development through final production, for brochures, packaging, and marketing collateral. Direct design, branding, and production workflows, ensuring on-brand, on-deadline delivery across multiple concurrent projects.
Assistant Design Director
Fibore Clothing
Jan 2025 - Oct 2025 (9 months)
Directed digital branding and social media design, producing visuals for ad campaigns, product launches, and daily content calendars. Maintained consistent brand identity across all platforms while partnering with the marketing team to boost engagement and brand growth.
Graphic Designer
Seller Downtown
Aug 2022 - Nov 2024 (2 years 3 months)
Designed and executed print and digital assets including brochures, banners, signage, and infographics that simplified complex information for target audiences. Optimized images and typography to finalize projects with strong attention to visual detail, consistently meeting tight deadlines in a fast-paced remote environment. Created social media graphics that increased user engagement and online v
Intern Graphic Designer
Vodworks
Jun 2023 - Aug 2023 (2 months)
Supported the design team in daily operations, easing workload pressure and enabling focus on high-priority deliverables. Collaborated on group design projects and client presentations, strengthening communication, problem-solving, and teamwork skills.
Social Media Designer
ICM Packaging
Jun 2021 - Mar 2023 (1 year 9 months)
Mentored junior designers on design principles and software tools, supporting their professional growth. Enhanced existing visual assets for performance and contributed to video production for internal and external communications. Contributed to brainstorming sessions that shaped campaign direction and creative strategy. Designed promotional materials for events, increasing visibility and attendan
Education
Degrees, certifications, and relevant coursework
University of Management and Technology
Bachelor of Graphic Design, Graphic Design
Pursued a Bachelor of Graphic Design degree, focusing on visual communication and design principles.
Lahore College for Women University
Intermediate, ICS Physics
Completed Intermediate studies with a focus on Physics, Computer Science, and Mathematics.
MQ Foundation High School
Matriculation, Science
Completed Matriculation with a focus on science subjects.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
behance.net/a167ed63ayeshaJob categories
Skills
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