Open to opportunities

Kwang Yau Chong

@kwangyauchong

Message

Accomplished marketing leader with a solid record of achievements.

Malaysia

Message

What I'm looking for

I am looking for a dynamic role that fosters innovation and collaboration, with opportunities for growth and leadership in digital marketing.

I am a seasoned marketing professional with extensive experience in performance marketing, currently serving as a Senior Manager at Jirnexu. My journey in digital marketing has been marked by significant achievements, including a remarkable 100% year-over-year growth in credit card leads and a 110% increase in personal loan leads in 2021. I thrive on optimizing campaigns and leveraging data-driven strategies to maximize ROI and drive revenue growth.

Throughout my career, I have successfully managed teams and collaborated across departments to align marketing strategies with business objectives. My leadership style is characterized by a commitment to mentoring and empowering team members, ensuring that we collectively achieve our goals. I have a proven track record of managing substantial advertising budgets and executing innovative campaigns that resonate with target audiences, resulting in substantial revenue increases.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager Performance Marketing

Current

Jirnexu | RinggitPlus

Apr 2021 - Present (4 years 7 months)

Led performance marketing initiatives, achieving a 100% increase in credit card leads and 110% in personal loan leads year-over-year. Managed a team and a monthly ads budget of RM1.2 million, utilizing Google and Facebook platforms to drive significant lead generation and revenue growth during the COVID-19 lockdown.

Performance Marketing Google Ads Facebook Ads Team Management Data Analysis Campaign Optimization Budget Management Lead Generation Digital Marketing SEO

Digital Marketing Specialist Team Lead

Exabytes Digital Sdn Bhd

Apr 2015 - Mar 2021 (5 years 11 months)

Implemented new workflows and trained interns, achieving significant ROI for clients through innovative digital marketing strategies. Successfully expanded revenue for Exabytes Indonesia and launched successful campaigns for various brands.

Digital Marketing Google Ads Facebook Ads Team Leadership ROI Optimization Campaign Management Marketing Strategy Training Workflows

Media Buyer

Talian Media Inc

Feb 2014 - Jan 2015 (11 months)

Generated substantial revenue through mobile SMS marketing campaigns, utilizing A/B testing to optimize performance. Collaborated with developers and designers to enhance user experience and campaign effectiveness.

Media Buying SMS Marketing A B Testing Data Analytics Team Collaboration Marketing Strategy Google Adwords B2B Marketing

Coach

Adam Khoo Learning Technologies Group

Dec 2007 - Dec 2010 (3 years)

Guided participants in achieving their personal and academic goals through coaching sessions. Developed engaging content and facilitated small group discussions to enhance learning outcomes.

Coaching Public Speaking Facilitation Goal Setting Leadership Communication Skills Personal Development Team Building

Retail Sales Executive

CG Computers Sdn Bhd

Jan 2009 - Jan 2010 (1 year)

Assisted customers in selecting Apple products and troubleshooting technical issues. Provided personalized service to enhance customer satisfaction and loyalty.

Customer Service Technical Support Sales Product Knowledge Troubleshooting Communication Skills Relationship Management Problem Solving Teamwork

Education

Degrees, certifications, and relevant coursework

University of Bradford

Bachelor of Engineering, Electrical and Electronics Engineering

2010 - 2013

Completed a Bachelor of Engineering in Electrical and Electronics Engineering, focusing on the principles of electrical systems, electronics, and telecommunications.