At TDCX Singapore, I supported Meta advertisers across Australia and New Zealand, advising business owners and in-house marketers on campaign architecture, creative strategy, and budget scaling.
I diagnosed CPA, ROAS, conversion-volume, and creative-performance challenges, then translated account data into practical testing and optimisation recommendations. For Crackerjack NZ, CPA improved from approximately NZ$15–25 to NZ$5–7; for SHYN Australia, it improved from approximately A$75–120 to A$30–35.
I also built and operated Nasi Lemak Nuklear from launch to approximately RM8k–10k in monthly revenue, managing customer acquisition through paid Meta campaigns, organic social, and local marketing. Earlier, at First Global Properties, I generated property leads through Facebook and Instagram advertising and supported prospects through the sales funnel.
