Kubra Fatima

I am a senior marketing and growth leader with extensive experience driving organic expansion across MENA, APAC, and Oceania. Over 2.5 years I led category and content strategies that materially improved search visibility and revenue.

I spearheaded efforts that ranked 177 of 300 collections on SERP page 1 through research-driven content optimization and user-tailored contact strategies. I also drove growth for cruises, day-trips, and hop-on hop-off categories, contributing to a 35% increase in gross revenue via page design, UX interventions, supply management, and content development.

I built and led an 8-member team to create an AI-driven content management system integrating VectorShift and OpenAI LLMs, which improved output efficiency and quality by around 40% and reduced frontend inputs to three fields for high-impact content generation.

I currently manage larger content and marketing teams, deliver L&D on tools like Google Search Console, Looker, Mixpanel and Ahrefs, and have a track record of editorial oversight and high-engagement campaign development for major clients and top-tier publications.