Kseniia Novikova
@kseniianovikova
Marketing analytics specialist driving data-led marketing decisions with SQL, Python and dashboarding expertise.
What I'm looking for
I am a marketing analytics specialist with 4+ years of experience translating high-volume digital data into actionable insights for marketing stakeholders. I specialize in SQL- and Python-driven analysis, dashboard development, and performance reporting across paid, CRM and organic channels.
At S7 Airlines I analysed marketing performance across CRM, paid media, affiliate networks and organic channels, conducted funnel and cohort analysis, and monitored acquisition across web and mobile platforms, handling millions of interactions and hundreds of thousands of transactions.
I build Tableau dashboards and analytical data views to support recurring KPI reporting and campaign monitoring, and I analyse marketing experiments and A/B tests to identify message variants that drive stronger engagement and ROMI.
Earlier in my career I worked in auditing roles where I evaluated processes, led fieldwork teams and analysed financial statements, bringing strong attention to data quality, controls and clear stakeholder communication to my analytics practice.
Experience
Work history, roles, and key accomplishments
Marketing Analyst
S7 Airlines
Jan 2022 - Present (4 years 2 months)
Performed SQL- and Python-driven analysis of CRM, paid media, affiliate and organic channels to track KPIs and ROMI, built Tableau dashboards, and delivered funnel and cohort insights that informed marketing decisions and campaign optimisation.
Internal Auditor
MegaFon
Sep 2015 - Sep 2017 (2 years)
Evaluated internal business processes across B2C and B2B sales and technical operations to ensure compliance with policies and regulations, identifying inefficiencies and recommending controls to improve operational compliance.
Auditor
Moore ST
Jun 2008 - Sep 2013 (5 years 3 months)
Led audit fieldwork and analysed financial statements for clients in aviation, telecom, IT, forestry and manufacturing using Excel-based tools, coordinating teams and supporting IFRS-compliant audit reporting.
Education
Degrees, certifications, and relevant coursework
The Institute of Chartered Accountants in England and Wales
Associate Chartered Accountant, Accounting
Completed the Associate Chartered Accountant qualification awarded by ICAEW in 2016.
Novosibirsk State University
Specialist, Management
Completed a Specialist degree in Management at Novosibirsk State University, focusing on management principles and organisational practice.
Availability
Location
Authorized to work in
Job categories
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