Anna Smirnova

Expanded from marketing analytics into product analytics, covering the full visitor-to-purchase funnel.
- Design and analyze A/B tests (30+ total at Novakid, GrowthBook) across the visitor-to-purchase funnel, applying variance reduction and advanced methods (CUPED, stratification, ratio metrics, diff-in-diff).
- Own event tracking design and quality for 100+ product and marketing events.
- Monitor

Novakid is an EdTech platform teaching English to kids across 12+ international markets.
- Built a multi-touch attribution (MTA) system complementing last-click, revealing the true contribution of upper-funnel channels to conversions.
- Developed a Marketing Mix Modeling (MMM) pipeline (Robyn, Bayesian modeling) accounting for saturation and lag effects; validated model estimates with a geo-experi

MentalGrowth is a mobile EdTech/wellness startup serving millions of users.
- Designed and analyzed 20+ A/B tests across the mobile funnel end-to-end, from hypothesis and experiment design to ship/no-ship recommendations.
- Built retention, LTV, and payback forecasting models (survival analysis, ARIMA, Prophet) used in financial planning and unit economics.
- Contributed to systematic funnel analy

Home Bank is a retail bank with a mobile app serving 1M+ monthly active users.
- Owned product and business metrics (MAU, DAU, churn, end-to-end conversion) for the mobile banking app.
- Built a churn prediction model (Python, gradient boosting) scoring the active user base in batch; CRM retention campaigns targeted the top-risk decile, reducing churn in the targeted segment by ~10%.
- Developed t

- Statistical analysis, data cleaning, and visualization for geochemical research (IR spectroscopy, mass spectrometry, X-ray fluorescence data).
- Operated and calibrated analytical instruments (LECO, Spectroscan), owning data quality from measurement to analysis.
- Built two officially registered scientific databases on sediment geochemistry (Rospatent RU 2016621453, RU 2017620886) from multi-yea

Feb 2026