Giorgi Guruli
@giorgiguruli
Data Analyst using SQL, BI, and customer modeling to drive measurable revenue growth.
GeorgiaWhat I'm looking for
I’m a Data Analyst with 4+ years of hands-on experience across CRM analytics, BI reporting, and customer behavior modeling in fast-paced, data-heavy industries. I convert raw data into revenue decisions, including a sales strategy that lifted overall sales by 2.5% at McDonald’s.
I’m proficient in SQL, Power BI, Tableau, and Excel, and I’ve built and owned reporting infrastructure for CRM and marketing teams—cutting manual reporting time and standardizing KPI tracking across departments. I also produce actionable recommendation reports that translate insights into concrete next steps for campaign planning and retention strategy.
I’ve delivered deep-dive analyses using cohort behavior, churn signals, and lifetime value to support product and retention decisions, and I promoted from Customer Insights Analyst to Data Analyst within 12 months. I also bring international, cross-functional communication experience, operating end-to-end in French within a multicultural team while turning survey and multi-project datasets into clear, data-backed outcomes.
Experience
Work history, roles, and key accomplishments
Project Data Assistant
Ville de Frontignan la Peyrade
Oct 2024 - Oct 2025 (1 year)
Designed and deployed Google Forms surveys and analyzed responses in Excel to deliver actionable insights to municipal stakeholders. Built structured project-tracking reports across 10+ sessions, using statistical analysis to identify youth engagement trends and inform program adjustments.
CRM & Data Analyst
McDonald's
Sep 2023 - Oct 2024 (1 year 1 month)
Developed a customer segmentation and trend-based sales strategy that increased overall sales by 2.5%. Owned Excel and Power BI CRM/marketing reporting infrastructure and delivered customer behavior segmentation and CRM recommendation reports to support targeting and retention campaigns.
Data Analyst
Adjarabet.com (Flutter Entertainment plc)
Feb 2022 - Aug 2023 (1 year 6 months)
Authored SQL, Tableau, and Excel numerical and visual reports used by multiple business departments to enable scaled, data-driven decision-making. Produced deep-dive customer analytics (cohorts, churn signals, lifetime value) and supported incident tracking and root-cause analysis via Jira.
Education
Degrees, certifications, and relevant coursework
ISET — International School of Economics at TSU
Bachelor of Arts (Economics), Economics
2019 - 2023
BA in Economics at ISET—International School of Economics at TSU (2019–2023), with coursework in probability theory, econometrics, time-series econometrics, statistics, and cost-benefit analysis.
Tech stack
Software and tools used professionally
Availability
Location
GeorgiaAuthorized to work in
Job categories
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