Giorgi Guruli

GG

Open to opportunities

Giorgi Guruli

@giorgiguruli

Data Analyst using SQL, BI, and customer modeling to drive measurable revenue growth.

What I'm looking for

I’m currently seeking a Data Analyst role in Germany where I can use SQL and BI tools to turn CRM and customer behavior data into measurable revenue and retention decisions—working in an international, fast-paced, data-driven environment.

I’m a Data Analyst with 4+ years of hands-on experience across CRM analytics, BI reporting, and customer behavior modeling in fast-paced, data-heavy industries. I convert raw data into revenue decisions, including a sales strategy that lifted overall sales by 2.5% at McDonald’s.

I’m proficient in SQL, Power BI, Tableau, and Excel, and I’ve built and owned reporting infrastructure for CRM and marketing teams—cutting manual reporting time and standardizing KPI tracking across departments. I also produce actionable recommendation reports that translate insights into concrete next steps for campaign planning and retention strategy.

I’ve delivered deep-dive analyses using cohort behavior, churn signals, and lifetime value to support product and retention decisions, and I promoted from Customer Insights Analyst to Data Analyst within 12 months. I also bring international, cross-functional communication experience, operating end-to-end in French within a multicultural team while turning survey and multi-project datasets into clear, data-backed outcomes.

Experience

Work history, roles, and key accomplishments

VP

Project Data Assistant

Ville de Frontignan la Peyrade

Oct 2024 - Oct 2025 (1 year)

Designed and deployed Google Forms surveys and analyzed responses in Excel to deliver actionable insights to municipal stakeholders. Built structured project-tracking reports across 10+ sessions, using statistical analysis to identify youth engagement trends and inform program adjustments.

Data Analysis Excel Statistical Analysis Reporting Stakeholder Engagement

MC

CRM & Data Analyst

McDonald's

Sep 2023 - Oct 2024 (1 year 1 month)

Developed a customer segmentation and trend-based sales strategy that increased overall sales by 2.5%. Owned Excel and Power BI CRM/marketing reporting infrastructure and delivered customer behavior segmentation and CRM recommendation reports to support targeting and retention campaigns.

SQL Excel Power BI CRM Analytics Customer Segmentation Trend Analysis Marketing Analytics

AP

Data Analyst

Adjarabet.com (Flutter Entertainment plc)

Feb 2022 - Aug 2023 (1 year 6 months)

Authored SQL, Tableau, and Excel numerical and visual reports used by multiple business departments to enable scaled, data-driven decision-making. Produced deep-dive customer analytics (cohorts, churn signals, lifetime value) and supported incident tracking and root-cause analysis via Jira.

SQL Tableau Excel Customer Analytics Cohort Analysis Jira Root Cause Analysis

Education

Degrees, certifications, and relevant coursework

IT

ISET — International School of Economics at TSU

Bachelor of Arts (Economics), Economics

2019 - 2023

BA in Economics at ISET—International School of Economics at TSU (2019–2023), with coursework in probability theory, econometrics, time-series econometrics, statistics, and cost-benefit analysis.

Tech stack

Software and tools used professionally

PostgreSQL

Jira

Root Cause

Microsoft Power BI

SQL

Dive

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