Open to opportunities

Kristin W

@kristinw

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Content, Marketing & Sales Strategist driving brand growth through marketing vision and revenue-focused sales strategy.

United States

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What I'm looking for

I’m looking for a role where I can connect content and marketing to revenue-focused sales strategy, turn market signals into new offerings, and build scalable, data-driven systems that keep teams agile.

I drive brand growth at Gold Medal Strategies by aligning marketing vision with revenue-focused sales strategy. I lead internal and outward-facing sales efforts, spot emerging market opportunities, and help shape new offerings for evolving client needs.

Previously, I managed social media end-to-end for an Olympic Gold Medalist founder—strategizing and creating posts for weekly goals, designing original creative assets, and curating website updates and blog content. I also facilitated email marketing campaigns through DRIP and developed promotional campaigns to drive traffic.

Before that, I coordinated personalized student programs at The Carroll Center for the Blind and handled client scheduling to improve clarity and efficiency. Earlier, as an administrative assistant at Milestone Fitness, I supported client programs, ran administrative operations, and helped educate clients on holistic nutrition for recovery.

Experience

Work history, roles, and key accomplishments

Current

Content, Marketing, and Sales Strategist

Current

Gold Medal Strategies

Oct 2025 - Present (10 months)

Build and facilitate leadership development workshops alongside Olympic Gold Medalist Jim Craig. Lead copywriting and content creation, and oversee daily organizational operations.

Leadership Development Copywriting Content Creation Marketing Strategy Sales Strategy Cross Functional Collaboration social media engagement

Current

Content, Marketing & Sales Strategist

Current

Gold Medal Strategies, Inc.

Oct 2025 - Present (10 months)

Drive brand growth by aligning marketing vision with revenue-focused sales strategy. Lead internal and outward-facing sales efforts and identify emerging market opportunities.

Current

Yoga Instructor

Current

Healthy Hustle Fitness

Jun 2025 - Present (1 year 2 months)

Certified Yoga Instructor teaching Vinyasa and Hatha yoga to students of all levels, creating mindful sequences.

Vinyasa Yoga Hatha Yoga CE Sequencing Inclusive Teaching

Current

Social Media Marketing Specialist

Current

Gold Medal Strategies

Jun 2020 - Present (6 years 2 months)

-Manage all social media profiles (Instagram, Twitter, Facebook, LinkedIn) for Olympic Gold Medalist & President & Founder of Gold Medal Strategies, Jim Craig
-Strategize & create all social media posts to target specific audiences based on weekly goals
-Design original creative assets using a mix of design programs in line with brand messaging
-Vet all marketing requests for GMS & approve or deny

Independence Written Communication Analytical Skills Digital Marketing Copywriting Social Media Marketing Marketing Marketing Strategy Budget Management Social Media Management Content Creation Strategic Planning

Childcare Provider

Private Family

Jan 2020 - Dec 2025 (5 years 11 months)

Provided dedicated care to two children, fostering development through educational and recreational activities.

Childcare Educational Activities safety management Collaboration

Student Program Coordinator

The Carroll Center for the Blind

Sep 2017 - Nov 2019 (2 years 2 months)

-Developed, implemented, and oversaw personalized student programs to improve client satisfaction.
-Conducted training to enable blind and visually impaired individuals to learn to navigate and act as a functioning member of their community.
-Supported clients in carrying out individualized programs to assist with any challenges inherent to disability.
-Coordinated schedules for each student and s

Independence Public Speaking Easily Adaptable Active Learning Program Development Training Scheduling client support

Administrative Assistant at Milestone Fitness

Milestone Fitness

Jul 2012 - Sep 2016 (4 years 2 months)

-Consulted with new clients regarding their pain-points & goals for training to design their customized program for recovery
-Implemented personalized adaptive therapeutic techniques to cater to a range of injuries
-Assisted in hands-on adjustments & corrections for clients during their scheduled training
-Educated clients on the importance of nutrition in physical recovery; wrote, photographed &

Independence Customer Relationship Management Event Planning Analytical Skills Development Strategy consumer behavior Budget Management Scheduling Calendar Management Administrative Support Organization

Education

Degrees, certifications, and relevant coursework

University of Massachusetts Amherst

Lifepower Yoga Teacher Training

200 hour RYT, Yoga Teacher Training/Yoga Therapy

Bristol Community College

Associate of Arts, Society of Culture, Language and Cognitive Development

Studied Society of Culture, Language and Cognitive Development, Principles of Sociology, and Communications.

Lifetime Fitness

200 Hour LifePower Yoga Teacher Training, Yoga Instruction

Completed comprehensive training in yoga instruction with focus on Vinyasa, sequencing, and philosophy. Certified to lead group and individual yoga classes.