Akshat Srivastava

I'm a Product & Growth Manager with 5 years of cross-functional experience in digital platforms, OTT, B2C, and B2B SaaS tools. Currently, I lead growth and engagement initiatives at SonyLIV (Sony Pictures Networks India), where I manage product strategy for 35+ million monthly AVOD users across web, app (iOS & Android), and TV.

My work has directly contributed to increased viewership (1.3B+ views from Shorts project), revenue generation ($1.5 Million+), and improved user metrics (NPS +20%, CSAT +17%). I've launched 5+ user-facing features, optimized onboarding flows using A/B testing, and developed behavioral engagement loops that improved repeat visits by 15%.

Previously at Ericsson, I owned the product deployment of eTiger-NG, a B2B automation suite used by global telecom clients across 25+ countries. I also drove internal automation, saving 20+ FTE through RPA and scripting-led solutions.

I'm passionate about integrating Generative AI into product workflows. I’ve built GPT-based tools for user feedback synthesis, automated PRD writing, and lifecycle campaign content generation. I'm currently exploring deeper AI applications in personalization, engagement, and CRM automation.

Certified in CSPO®, Lean Six Sigma, and a hands-on user of tools like Figma, Jira, SQL, Clevertap, and Tableau, I thrive at the intersection of user insight, business impact, and product innovation.

Throughout my career, I have been recognized for my exceptional performance, including being awarded for extra-ordinary business impact and operational excellence.

I'm especially excited by roles that challenge me to scale digital experiences, lead cross-functional growth initiatives, and drive measurable outcomes across acquisition, retention, and monetization.

In my free time, I enjoy playing the guitar, listening to music, and playing chess, which helps me maintain a healthy work-life balance and fuels my creativity and problem-solving skills.