Kirtana Shetty

I’m an Amazon Marketplace Specialist with hands-on experience managing Amazon Seller Central operations and Amazon Advertising campaigns. I focus on improving ROAS, TACoS, conversion, and marketplace growth through structured campaign optimization and marketplace reporting.

I’ve managed Sponsored Products, Sponsored Brands, and Sponsored Display across 20+ ASINs with ~$50K monthly ad spend. I improved ROAS by ~20% within 3 months through bid optimization, targeting improvements, and disciplined budget management while maintaining TACOS efficiency.

I strengthen performance using keyword research and search term analysis with Helium 10, plus competitor research to find growth opportunities. I optimize listings end-to-end—titles, bullets, backend keywords, images, A+ Content, and product variations—and analyze SKU-level performance across ROAS, TACOS, CTR, CVR, and marketplace metrics (15K+ data points).

I also ensure marketplace health by coordinating inventory levels with sales velocity and demand trends, troubleshooting listing and catalog issues, and preparing weekly and monthly performance reports with clear recommendations. Earlier in my career, I built SQL-based reporting solutions to support decision-making and led operations coordination using Excel trackers and structured reporting.