Jashwanth Srinivas

Owned site behavior reporting across 4–5 KPIs in Google Analytics 4, delivering weekly analysis that reduced content revision cycles 20%. Built and published Power BI dashboards and trained staff on their use.

Owned site merchandising across 50+ product categories, delivering a 20% lift in category sales. Designed and ran A/B testing in Amazon WebLab, delivering +0.42% total units sold.

Managed the company WordPress site and Google Tag Manager setup, resolving JavaScript SEO issues and building on-page keyword and internal linking strategy. Benchmarked digital presence against competitors and audited priority pages for SEO and conversion.

Supported Shopify client-site operations and increased organic traffic 30% for clients through SEO and content. Partnered with developers to triage and resolve technical site bugs and optimize landing pages for paid traffic.

Built category and subcategory pages and maintained product listings, using conversion funnel analysis to drive a 12% acquisition increase. Ran personalized re-engagement and discount code campaigns through CleverTap and WebEngage.

Promoted to Subject Matter Expert, leading a team of 6 representatives on KPI adherence, escalations, and quality. Analyzed team performance and quality reports to identify skill gaps and coach representatives.

Pursuing a Master of Science in Business Analytics, expected to complete in May 2026.

Completed an Executive MBA with a focus on Marketing.

Earned a Bachelor of Commerce degree.