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Kira Strauss

@kirastrauss

Head of Social Commerce at glow25, building international creator campaigns and scaling social commerce across four markets.

Germany

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At glow25, I joined as an external consultant to develop Social Commerce and Influencer Marketing, then took on the interim Head of Social Commerce role. I’m responsible for these areas and Social Media across DACH, France, the Netherlands, and Italy.

I develop and manage international creator, community, and event activations for brand and product campaigns. I also lead an international team and oversee partners, budgets, performance, and KPI reporting.

At The Stryze Group, I developed and executed the Social Commerce strategy across the portfolio and launched influencer-led D2C brands with national and international influencers. I also built and led the internal Social Commerce team and performance and digital agencies.

Earlier, I led marketing and communications at Maison Hēroïne and Soho House Berlin, and headed communications at GLOSSYBOX. At GLOSSYBOX, I led a 14-person team and oversaw social media, content, influencer relations, and the print and online magazine.

Experience

Work history, roles, and key accomplishments

Interim Head of Social Commerce & Influencer Marketing

glow25

Jan 2025 - Dec 2026 (1 year 11 months)

Started as external consultant for strategic development of social commerce and influencer marketing, then took over interim Head of Social Commerce role. Led social commerce, influencer marketing, and social media across DACH, France, Netherlands, and Italy, with responsibility for international team leadership, budget planning, and KPI reporting.

Social Commerce Influencer Marketing Social Media Strategy Team Leadership Budget Management KPI Reporting International Expansion Process Standardization Cross Functional Collaboration

Co-Founder

ÆCE by Emre Can

Jan 2022 - Dec 2025 (3 years 11 months)

Built brand identity, defined target audiences, and positioned the brand in the market. Developed collections, created comprehensive marketing strategies, managed events, and built partnerships with influencers and suppliers.

Brand Development Brand Positioning Product Development Marketing Strategy Social Media PR Content Marketing Event Management Partnership Management

Head of Social Commerce

The Stryze Group

Jan 2022 - Dec 2024 (2 years 11 months)

Developed and executed the holistic social commerce strategy for the entire Stryze Group portfolio. Launched new influencer D2C brands with high-reach influencers, built and led the internal social commerce team, and managed budgets and campaigns for all push marketing channels.

Social Commerce Influencer Marketing D2C Team Building Budget Management Campaign Management Performance Marketing Agency Management

Marketing Director

Maison Hēroïne

Jan 2019 - Dec 2022 (3 years 11 months)

Strategically managed all B2B and B2C marketing and communication activities. Implemented a licensing strategy with co-branded products from influencers and partners like VOGUE Germany, Stylebop, and Zalando, and led a strategic rebranding and repositioning across all channels.

B2B Marketing B2C Marketing Licensing Brand Strategy Rebranding P&L management Influencer Partnerships

Marketing & Communications Lead

Soho House Berlin

Jan 2018 - Dec 2019 (1 year 11 months)

Strategically managed and operationally implemented the marketing and communications strategy for Soho House Berlin, Cowshed Spa, and Cecconi's. Led a four-person social media and content team and organized member, influencer, and brand partner events.

Marketing Strategy Communication Skills Social Media Content Strategy Team Leadership Event Management Influencer Relations

Head of Communications

GLOSSYBOX

Jan 2011 - Dec 2018 (7 years 11 months)

Held overall responsibility for social media, content, and influencer relations strategy. Led a 14-person team, managed internal and external communications, and developed monthly editorial and campaign planning. Progressed from Junior Social Media Manager to Head of Communications over 7 years.

Social Media Strategy Content Strategy Influencer Relations Team Leadership Corporate Communications Editorial Management Campaign Planning Event Management