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Anna Spirit-Palacios

@annaspirit-palacios

Senior Marketing & E-Commerce Project Manager driving integrated campaigns, product launches and omnichannel execution for consumer brands.

Germany

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What I'm looking for

I’m looking for a senior role where I can plan and coordinate integrated campaigns, product launches and omnichannel initiatives across e-commerce, CRM, social media, paid media and retail.

I am a Senior Marketing & E-Commerce Project Manager with experience planning and delivering integrated campaigns, product launches and digital commerce initiatives for consumer, retail and health brands.

As Marketing Team Lead at artgerecht, I managed cross-channel campaigns across e-commerce, email, social media, paid media and offline touchpoints. I translated marketing objectives into campaign concepts, creative briefs, channel plans and timelines while coordinating internal teams, agencies and external partners.

At REWE Group, I supported the operational delivery of large-scale paid media campaigns in an enterprise retail environment. In my current project-based role, I coordinate international e-commerce initiatives, product launches, promotions and marketplace rollouts across Shopify and multiple partner platforms.

My strengths include campaign planning, cross-functional project management, stakeholder and agency coordination, CRM with Klaviyo, e-commerce operations and performance analysis. I am particularly interested in senior project-based, interim or permanent roles focused on integrated campaigns, omnichannel marketing and product launches.

Experience

Work history, roles, and key accomplishments

Current

SeniorMarketing & E-Commerce ProjectLead

Current

FOR LONG LIFE Inc.

Jun 2025 - Present (1 year 4 months)

Lead international marketing and e-commerce initiatives for consumer health brands. Coordinate product launches, promotions and campaign rollouts across D2C, CRM, social media, marketplaces and partner channels. Align stakeholders, agencies and platform teams on briefs, content, timelines and approvals, and analyse campaign, sales and conversion data to identify opportunities for optimisation.

E Commerce Sales Marketplace Operations Shopify Walmart eBay TikTok Shop Kaufland Rakuten Emag Product Data Management Digital Marketing Performance Analysis Process Optimization Fulfillment Coordination Pricing Strategy Promotion strategy

Marketing Team Lead

artgerecht GmbH

Jun 2022 - Jun 2025 (3 years)

Led integrated seasonal and product launch campaigns across e-commerce, email, social media, paid media and offline channels. Translated marketing objectives into campaign concepts, creative briefs, channel plans and timelines. Coordinated internal teams, agencies and partners, managed CRM activities in Klaviyo, and used campaign performance data to improve reach, engagement and conversion.

Marketing Strategy Campaign Management Cross Channel Marketing Content Creation Social Media Paid Media Performance Analysis Brand Positioning Team Coordination

Performance Marketing Manager

REWE Group

Mar 2021 - Jun 2022 (1 year 3 months)

Managed, monitored and optimized paid social campaigns across Facebook, Pinterest and TikTok. Conducted KPI analyses, reporting and performance interpretation to improve campaign efficiency.

Performance Marketing Paid Social Facebook Ads Pinterest Ads KPI Analysis Reporting Campaign Optimization Stakeholder Management

Online Marketing Manager

FOR LONG LIFE Inc.

Jan 2020 - Dec 2021 (1 year 11 months)

Developed and implemented digital marketing campaigns for nutritional supplements. Planned, managed and optimized Facebook and Google advertising campaigns.

Digital Marketing Campaign Management Facebook Ads Google Ads Brand Strategy Content Creation

Founder & Owner

PINK ELEPHANT

Jan 2017 - Dec 2020 (3 years 11 months)

Developed the full business, retail and brand concept, including positioning, store setup and go-to-market approach. Led the setup and opening of the retail location.

Business Development Retail Brand Strategy Go To Market Digital Marketing Community Engagement Content Creation Advertising

Social Media Manager

Friki Monkey

Jan 2017 - Dec 2019 (2 years 11 months)

Planned and executed digital marketing campaigns. Built and managed the social media presence and managed Facebook and Google Ads campaigns.

Social Media Management Digital Marketing Campaign Planning Facebook Ads Google Ads

Marketing Manager

Spirit International PY S.A.

Jan 2013 - Dec 2015 (2 years 11 months)

Responsible for marketing and communications activities in the Paraguayan market. Planned and implemented direct marketing campaigns and created sales materials.

Marketing Strategy Direct Marketing Communications Sales Marketing Materials International Business

Sales Manager

Out of the Box Designs, Inc.

Jan 2007 - Dec 2009 (2 years 11 months)

Created visual merchandising concepts and promotional materials. Organized promotional events and supported retail sales activities.

Visual Merchandising Promotional Materials Event Planning Retail Sales Direct Marketing Training

U.S. Market Development Representative

EPR-US LLC

Jan 2006 - Dec 2007 (1 year 11 months)

Supported the setup of the U.S. branch and new client acquisition and business development in the U.S. market. Represented the company at industry events and trade meetings.

Business Development Client Acquisition Market Development Administrative Coordination