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Jeanne Cupido

@jeannecupido

I transform global social media into scalable, commercially impactful business capabilities.

At GARDENA, I lead the transformation of a global social media function across 22+ markets, shaping strategy, operating models, governance, measurement and partner ecosystems. I also lead influencer strategy, AI-enabled content pilots and the Green Claims compliance programme across three regions.

Previously at N26 and Woolworths, I turned social into a strategic commercial capability—lifting N26 engagement by 183%, improving positive sentiment by 30%, and delivering Woolworths’ first influencer campaign to sell out a product line online within 24 hours.

Experience

Work history, roles, and key accomplishments

Current

Global Social Media & Influencer Marketing Manager

Current

GARDENA (Husqvarna Group)

Jan 2025 - Present (1 year 9 months)

Leads the transformation of GARDENA's global social media function across 22+ markets, defining strategy, operating model, governance, and measurement frameworks. Architected global social strategy, designed operating model, and led compliance and agency initiatives.

Global Social Strategy Organizational Transformation Governance Change Management Executive Stakeholder Management Agency Leadership Influencer Strategy KPI Frameworks Social Listening Brandwatch Khoros Google Analytics Sprinklr Instagram LinkedIn TikTok YouTube Meta

Senior Manager, Global Social Media

N26

Jan 2021 - Dec 2024 (3 years 11 months)

Led the transformation of N26's global social media function, managing global and local market teams. Drove a 183% improvement in engagement rate, grew share of voice, and improved brand sentiment by 30%.

Social Media Strategy Content Strategy Governance Social Listening Brandwatch Khoros Google Analytics Influencer Marketing Agency Management Data Driven Decision Making Fintech

Digital Media Communications Lead

Woolworths Holdings Ltd

Jan 2015 - Dec 2021 (6 years 11 months)

Led organic social media strategy for a premium retailer, transforming social into a commercially integrated programme. Delivered first influencer campaign to sell out a product line online within 24 hours and launched the Littleworld Facebook community.