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khushi sethia

@khushisethia

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I build growth-focused brand campaigns across social, content, and paid media.

India

Message

I've grown Hair Drama Co.'s organic social following by 22.6K in six months and created its highest-performing content, reaching 370K+ organic views. My community-driven, conversion-focused content also contributed to a 20% increase in organic sales.

Across Hair Drama Co., Craywingz, Litmus Branding, and BizBucks, I've shaped brand strategy and digital campaigns for fashion D2C, real estate, FMCG, wellness, lifestyle, and education clients. I manage social presence, influencer campaigns, shoots, paid media, account relationships, and timely moment-marketing opportunities.

I've planned and optimised Meta and Google Ads, strengthened organic growth for multiple clients, and supported a woman entrepreneur's personal brand through to a TEDxLavasa talk. I bring a law graduate's research-oriented perspective to clear brand positioning, copy, and customer-focused storytelling.

Experience

Work history, roles, and key accomplishments

Current

Social Media Specialist

Current

Hair Drama Co

Nov 2025 - Present (11 months)

Spearheaded social media strategy, growing organic followers by 22.6K in 6 months and increasing organic sales by 20%. Created high-performing content with 370K+ organic views and managed influencer campaigns.

Social Media Strategy Content Creation Influencer Marketing Instagram Facebook Pinterest YouTube Canva AI Image Generation Copywriting Paid Ads Management Brand Consistency Creative Direction Campaign Planning Client Communication

Digital Marketing Associate

Craywingz

Oct 2024 - Apr 2025 (6 months)

Managed key accounts in real estate and lifestyle sectors, ensuring brand communication and strategy execution. Developed brand positioning strategies and leveraged trending topics for timely content.

Account Management Brand Strategy Content Creation Social Media Copywriting Trend Analysis Client Communication

Digital Marketing Executive

Litmus Branding

Jun 2023 - Sep 2024 (1 year 3 months)

Managed accounts for diverse brands and developed digital marketing strategies. Elevated a woman entrepreneur's personal brand, culminating in a TEDxLavasa talk, and executed paid media campaigns.

Digital Marketing Strategy Organic Growth Paid Media Meta Ads Google Ads Account Management Brand Building Personal Branding

Digital Marketing Associate

BizBucks

Sep 2022 - May 2023 (8 months)

Created and deployed Meta and Google ads, tracked campaign performance, and produced monthly blog articles to boost SEO. Increased social media presence for clients in real estate, fertility, and power generation sectors.