Khusam Alfas

I am a director-level SEO leader with 10+ years of experience building large-scale organic growth systems for high-competition and commercially aggressive verticals. I specialize in dominating SERPs in YMYL, iGaming, medical, and pharmaceutical niches through strategic architecture and rapid experimentation.

I have designed and operated multi-region, multi-domain architectures spanning 48 regions and 2,500+ geo-entities, scaling organic channels from 0 to 3.2M+ monthly visits and delivering 1M+ monthly visits for a national e-commerce chain. My technical background in PHP, Laravel, and Symfony enables close collaboration with engineering teams to implement automation pipelines, crawler orchestration, and performance optimizations.

I build and lead cross-functional SEO organizations—link teams, analysts, content units, and developers—implementing hypothesis-driven testing, backlog governance, and KPI-focused prioritization. I also develop custom tooling including keyword systems, clustering engines, and monitoring dashboards to sustain velocity and scale.

I bring expertise in semantic and entity-driven site structures, schema governance, AEO/GEO preparation, and indexation control, with practical knowledge of grey/black-hat patterns for defensive strategy. I seek roles where I can architect enterprise SEO systems, mentor teams, and drive measurable commercial outcomes.