Khalid Fofana
@khalidfofana
I turn media, audience, and sales data into actionable campaign strategies and measurable ROI improvements.
United StatesWhat I'm looking for
At VaynerMedia, I forecast sales leads across 13 markets and translate media and audience data into clear strategies that improve campaign effectiveness and ROI.
I manage and mentor a direct report while serving as a primary client contact, using Tableau and Datorama to visualize complex data and deliver actionable insights. Previously at Havas Media Group, I optimized cross-channel media plans through consumer insights, ROI analysis, and campaign reporting.
My earlier operations experience at Ferguson Enterprises and Frito-Lay PepsiCo strengthened my process-improvement approach, including raising outbound UPS order completion from 98% to 100% and reducing damaged-product losses by 10%.
Experience
Work history, roles, and key accomplishments
Conducts monthly forecasting of sales leads across 13 markets and manages a direct report. Analyzes media campaign performance and collaborates with internal teams to enhance marketing strategy and improve ROI for clients.
Education
Degrees, certifications, and relevant coursework
Binghamton University, State University of New York
Bachelor of Arts, Economics
Bachelor of Arts in Economics from Binghamton University, State University of New York.
Availability
Location
United StatesAuthorized to work in
Job categories
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