Kevin Sacher
@kevinsacher
Marketing-first operating executive scaling enterprise value through sales growth, margin expansion, and go-to-market excellence.
What I'm looking for
I’m a marketing-first operating executive focused on driving revenue growth to build EBITDA and enterprise value. I’ve scaled businesses from ~ $0 to $8M, $13M to $35M, and $12M to $126M while expanding margins 10–25+ points through pricing strategy, product design, storytelling, channel optimization, and disciplined cost structure improvements.
My approach blends turnaround discipline with data-driven growth strategies: building frameworks for go-to-market and pricing, improving product mix, and tightening financial forecasting and P&L management. I’ve built and rebuilt brands, designed complementary DTC and retail channels, and supported investment conversations from pre-seed to IPO.
My management style is player-coach and players’ coach. I build my team up and prepare them to make good decisions but I’m not afraid to get my hands dirty and to make the tough call.
Experience
Work history, roles, and key accomplishments
Fractional Executive
Sacher Team, LLC
Jan 2019 - Present (7 years 4 months)
Served as a fractional operating and marketing advisor, restructuring go-to-market and business models to improve profitability and enterprise value. Rebuilt a skincare brand by expanding DTC/wholesale channels and improving margin, and supported fundraising via investment decks ($100K, $150K, and seeking $750K and $6M), while reducing liabilities by $460K.
President & CEO
American Mint
Sep 2006 - Jan 2019 (12 years 4 months)
Led turnaround and growth of a multi-channel consumer products business, implementing systems to stop losses and convert revenue into sustained free cash flow. Grew revenue from $13M to $35M while converting -$1M annual losses to $3.5M+ profit, reduced CAC by 25%, and increased LTV via offer design, subscription revenue models, and CRM optimization for add-on sales and reactivation.
Vice President of Marketing
The Bradford Exchange
Jul 2001 - Oct 2004 (3 years 3 months)
Launched and scaled a high-margin licensed collectibles division with strong recurring revenue, growing from $0 to $8M with improved new-customer profitability. Built subscription programs across major sports leagues, reduced ad creative and product development costs by 80%, and improved CAC by 20% using behavioral and geographic targeting.
Vice President of Marketing
Media Arts Group
Aug 1993 - Oct 1999 (6 years 2 months)
Drove multi-channel expansion of a personality-driven consumer brand from $12M to $126M, including licensed products that grew from $30M to $500M per year. Built an integrated marketing engine across retail, direct mail, online, and TV, generated $1M+ monthly co-op funding to reduce net marketing costs to zero, and developed loyalty/event programs driving $15M+ in incremental sales.
Education
Degrees, certifications, and relevant coursework
The Wharton School, University of Pennsylvania
Master of Business Administration, Business Administration
Earned an MBA from The Wharton School at the University of Pennsylvania.
Stanford University
Bachelor of Science, Product Design Engineering
Earned a Bachelor of Science in Product Design Engineering from Stanford University.
Availability
Location
Authorized to work in
Website
sacherteam.comSocial media
Job categories
Skills
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