Keta Gogitidze
@ketagogitidze
I build full-funnel growth engines for SaaS and InsurTech products.
GeorgiaWhat I'm looking for
At Frani, I lead marketing for a digital insurance broker and SaaS platform, building growth engines that move the business from startup to market presence.
I combine SEO, SEM, performance marketing, conversion psychology, and customer acquisition campaigns to improve brand visibility, CAC, and conversion rates.
I turn complex digital products into clear customer stories, using data and buyer behavior to shape B2B and SaaS narratives in English and Georgian.
Across 7+ years scaling startups, including co-founding Kaleido and advising early-stage teams, I’ve connected brand storytelling to lasting customer relationships and bottom-line growth.
Experience
Work history, roles, and key accomplishments
Chief Marketing Officer
ფრანი • Frani
Aug 2022 - Present (4 years 3 months)
- Led the marketing strategy for a digital insurance broker & SaaS platform.
- Increased brand visibility through SEO, SEM, and performance marketing.
- Launched customer acquisition campaigns that optimized CAC and conversion rates.
- Developed and managed content, including copywriting in English & Georgian.
Marketing Manager
Compulsory Insurance Centre
Jan 2018 - Present (8 years 10 months)
- Managed digital and offline marketing campaigns for insurance services.
- Implemented strategic marketing plans, improving customer engagement and brand recognition.
Marketing Manager
Enovus
Mar 2026 - Sep 2026 (6 months)
Worked as Marketing Manager at Enovus.
Co-Founder
Kaleido
Mar 2019 - Jun 2023 (4 years 3 months)
- Provided marketing strategy consulting for early-stage startups.
- Developed branding, social media strategies, and growth hacking techniques.
Chief Specialist
Georgian Chamber of Commerce & Industry, GCCI
Sep 2016 - Jan 2018 (1 year 4 months)
- Managed international trade and business development projects.
- Assisted in policy development and B2B partnerships.
Chief Specialist/Project Developer
Georgian Chamber of Commerce & Industry, GCCI
Apr 2013 - Apr 2016 (3 years)
Worked as Chief Specialist/Project Developer at Georgian Chamber of Commerce & Industry, GCCI.
Manager
PEGAS LLC
Jun 2011 - Sep 2012 (1 year 3 months)
Worked as Manager at PEGAS LLC.
Assistant to the Department Head
Ministry of Defense of Georgia
Aug 2008 - Sep 2009 (1 year 1 month)
Worked as Assistant to the Department Head at Ministry of Defense of Georgia.
Public Relations Manager
Training and Development Group
Jan 2007 - Jan 2008 (1 year)
Worked as Public Relations Manager at Training and Development Group.
Education
Degrees, certifications, and relevant coursework
Tbilisi School of Communication
Certificate, AI in Graphic Design
2024 - 2024
Management Academy
Management
Issued Sep 2020
University of Georgia
MBA, Marketing
2017 - 2019
Training and Development Group, Tbilisi, Georgia
PR Management
Issued Jan 2008
American University for Humanities
Bachelor's degree, International Law and Diplomacy
2003 - 2007
Interkulturelle Weiterbildungsgesellschaft e.V. - Düsseldorf, Germany
Youth Against National Conflicts
Issued Mar 2007
American University of Hawaii, Tbilisi, Georgia
Politics of European Union
Issued Feb 2006
Tech stack
Software and tools used professionally
Availability
Location
GeorgiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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