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Kendra Pennington

@kendrapennington

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Fractional CMO at 9Trails Consulting who cut a SaaS client’s acquisition cost by 35% and grew launch volume by 300%.

United States

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At 9Trails Consulting, I work as a fractional CMO and growth lead for B2C, B2B SaaS, and AI companies. For Rocket Lawyer, I led go-to-market strategy for a new SaaS product and reduced cost per acquisition by 35% through paid media refinement.

For an AI Avatar Startup, I reworked website messaging, increasing homepage conversion by 35%, and designed a paid-traffic landing page that lifted sign-ups by 42% in its first month. I also managed the paid media agency partnership, increasing ROAS 3.5x.

At Marie Forleo International, I owned growth strategy across multiple programs and led a funnel and tracking platform migration that increased launch volume by 300%. I also restructured paid campaigns, reducing cost per lead by 20% and increasing ROAS.

Previously, at SmashTech, I delivered month-over-month sales growth of 13% to 27% for 14 consecutive months. At DEPT (formerly 3Q Digital), I hired and led a 26-person paid social department serving fintech, education, B2B, and ecommerce clients.

Experience

Work history, roles, and key accomplishments

Current

Fractional Growth Marketing Consultant

Current

9Trails Consulting

Jan 2022 - Present (4 years 10 months)

Fractional CMO and growth lead for B2C, B2B SaaS and AI companies, owning go-to-market, positioning, acquisition, conversion and lifecycle strategy across paid, organic and email channels.

Go To Market Strategy Growth Strategy Positioning Messaging Acquisition Conversion Rate Optimization Lifecycle Marketing Paid Media Agency Management

Head of Growth Marketing

Marie Forleo International

Jan 2019 - Dec 2022 (3 years 11 months)

Owned growth strategy for lead generation, sales and customer experience across multiple programs, spanning websites, paid campaigns, YouTube, email and organic social. Led the migration to new funnel and tracking platforms, increasing launch volume by 300%.

Growth Strategy Lead Generation Paid Media Campaigns YouTube Email Marketing Organic Social Funnel Optimization Trackings Reporting

Director of Customer Acquisition

SmashTech

Jan 2017 - Dec 2019 (2 years 11 months)

Delivered 13% to 27% month-over-month sales growth for 14 consecutive months, with direct response marketing driving 80% of company sales on $3M+/month in ad spend. Evaluated and tested new digital channels and reallocated budget to the strongest performers.

Direct Response Marketing Channel Testing Budget allocation SOPs Training Manuals Performance Dashboards

Director of Paid Social

DEPT

Jan 2013 - Dec 2017 (4 years 11 months)

Hired and led a 26-person paid social department across fintech, education, B2B and ecommerce clients. Built multi-channel campaign plans with budgets, KPIs and timelines for top-tier direct response clients.

Team Leadership Paid Social Campaign Strategy Budgeting KPI Tracking Direct Response