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Siddhart Patel

@siddhartpatel

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Senior Data Analyst building measurable ad and BI insights.

United States

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What I'm looking for

I’m looking for a data role where I can build trusted self-service dashboards, run SQL/Python ETL on cloud warehouses, and apply analytics/ML to improve attribution, ROAS, and delivery quality—autonomously with cross-functional partners.

I’m a data analyst who turns complex advertising and customer engagement signals into standardized, cross-team metrics and clear stakeholder decisions. I’ve defined subject-matter expertise across engagement, attribution, delivery quality, and ROAS, and I build self-service Tableau and Power BI dashboards that streamline reporting by 50%.

I also design reliable, scalable data pipelines—building version-controlled Python and SQL ETL on Snowflake/Redshift, applying anomaly detection to reduce metric discrepancies by 30%, and accelerating processing by 40%. From root-cause analysis on 10,000+ weekly delivery defects to data validation and governance that cut reporting errors by 40%, I focus on automation, data quality, and actionable recommendations.

Experience

Work history, roles, and key accomplishments

Current

Data Analyst, Advertising

Current

Amazon

Nov 2024 - Present (1 year 8 months)

Developed standardized advertising and partner ecosystem metrics (engagement, attribution, delivery quality, ROAS) and built self-service Tableau/Power BI dashboards to streamline cross-team reporting. Built Python and SQL ETL pipelines on Snowflake/Redshift and performed root-cause analysis to reduce recurring ad-delivery defects.

Senior Data Analyst

Accenture [Google]

Jan 2021 - Jan 2023 (2 years)

Analyzed Google Fiber customer interactions to uncover acquisition, churn, and content engagement trends and delivered insights to inform strategies. Designed BI dashboards and built SQL-driven ETL pipelines on AWS with governance and validation to improve reporting reliability.