Kelly Pace

Created and launched the company website, webstore, and brand, utilizing online sales channels to promote merchandise. Established market and brand awareness through social media, vendor shows, and athlete promotions/sponsorships. Cultivated outside sales growth through custom apparel, accessory, and textile cross-promotions and networking.

Managed Quickbooks, oversaw shop ledger, deposits, receipts, finances, and bookkeeping. Maintained inventory, ordering, restocking, scheduling, and performed customer service.

Facilitated daily operations of a private club with restaurant and bar, managing and supervising FOH and BOH operations for a staff of 20. Promoted, coordinated, and managed all in-house events, handling public relations within the community. Lowered labor costs by 15% and reduced COGS through effective control over inventory, food costs, and labor.

Oversaw company public relations, press, and media coverage, managing an $80,000 marketing budget. Spearheaded company-wide digital and print content creation and implementation, analyzing insights. Executed marketing initiatives across event coordination, branding, public relations, and business development.

Oversaw all HR tasks including hiring, training, scheduling, and disciplinary actions. Established and cultivated relationships with beer, wine, and clothing vendors. Conducted marketing events and cross-promotions, managing social media and marketing accounts.

Coordinated clients’ on-site event logistics, acting as interdepartmental and guest liaison for the 26-acre resort. Managed various aspects of group events to ensure smooth execution and client satisfaction.

Awarded the Mortimer Khan Management Scholarship. Focused on business management with a concentration in marketing and administration.