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Kay Shidlo

@kayshidlo

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Web3 marketing leader at Fiat24 who grew audience visibility by 320%+ and built a global community of 20,000+ members.

Switzerland

Message

At Fiat24, I led marketing and brand growth for a blockchain-enabled fintech platform, translating a complex financial product into clear messaging. Across X/Twitter, Discord, Telegram, Medium, YouTube and other channels, I increased audience and brand visibility by 320%+ and engagement by 4x over 18 months.

I built and managed a global community of 20,000+ members, and owned product messaging and digital communications. Market, competitor and audience research helped refine positioning and campaign decisions, contributing to a 2.5x improvement in campaign ROI.

At Haelixa, I created B2B content marketing initiatives, including SEO-optimized landing pages, website content and press releases. My earlier work in design and front-end development gave me a practical foundation in web technologies and user-focused design that I bring to marketing technical products.

Experience

Work history, roles, and key accomplishments

Chief Marketing Officer

Fiat24

Mar 2022 - Dec 2024 (2 years 9 months)

Led marketing and brand growth for a blockchain-enabled fintech platform, translating complex financial products into clear messaging and measurable business outcomes. Developed and executed marketing strategy across digital channels, increasing audience and brand visibility by 320%+ and engagement by 4x over 18 months.

Marketing Strategy Web3 Blockchain Community Management Content Marketing Product Marketing Growth Strategy X (Twitter)Discord Telegram Medium YouTube Market Research Competitive Analysis Campaign Management Public Relations Partnerships Event Representation

Content Marketing

Haelixa

Sep 2021 - Mar 2022 (6 months)

Created and executed B2B content marketing initiatives for a sustainable traceability technology company. Produced SEO-optimized landing pages, website content, press releases, and award submissions, and developed content strategies in collaboration with design, product, and leadership teams.

Content Marketing B2B Marketing SEO Landing Pages Press Releases Editorial Calendar Brand Positioning Thought Leadership Lead Generation

Full Stack Designer

Earlier Experience

Jan 2018 - Dec 2018 (11 months)

Developed a practical foundation in web technologies, digital experiences, visual communication, and user-focused design, supporting a technical understanding of products and audiences marketed in later roles.

Web Technologies Digital Design visual communication User Experience