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Kaylista Linczer

@kaylistalinczer

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Editorial and visual storyteller crafting luxury brand identities.

United States

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What I'm looking for

I seek a creative leadership role where I can shape luxury brand identities, lead cross-functional teams, and deliver integrated campaigns that drive measurable engagement and growth.

I am an editorial and visual storyteller who crafts luxury brand identities across digital and print, translating strategy into cohesive design systems and emotionally resonant campaigns.

With experience at Modern Luxury Media and freelance leadership roles, I develop integrated campaigns that balance big-picture thinking with clear execution, driving measurable engagement and conversions.

I have led cross-functional teams, managed national digital projects, and executed event and fundraising initiatives that improved conversion rates and raised significant funds for nonprofit partners.

My toolkit includes Adobe Creative Suite, HTML, CRM optimization, UX/UI prototyping in Figma, and data-informed campaign management—skills I apply to elevate brand presence and deliver consistent, high-quality results.

Experience

Work history, roles, and key accomplishments

Current

Senior Editorial & Digital Designer

Current

Modern Luxury Media

Dec 2024 - Present (1 year 3 months)

Cultivated relationships with luxury fashion, lifestyle, real estate, and hospitality brands and developed strategic digital campaigns that strengthened national brand presence and engagement.

Digital Design HTML Campaign Management Client Relations Time Management Adobe Creative Suite Cross Functional Collaboration Brand Strategy

Current

Creative Lead & Content Strategist

Current

Freelance

Aug 2019 - Present (6 years 7 months)

Directed brand identity and visual storytelling for luxury clients, producing campaigns and short-form video that boosted engagement 180% and generated 80K+ views, driving bookings and conversions.

Brand Identity Visual Storytelling Video Content Art Direction Campaign Strategy Social Media Strategy Project Management

Digital Campaign Strategist

AdCellerant / Techint Labs

Mar 2024 - Nov 2024 (8 months)

Served as liaison between clients and internal teams, managing proposals, CRM templates, and research to deliver tailored case studies and high-quality marketing deliverables on schedule.

Proposal Writing CRM Management Liaison Between Clients Competitive Research Presentation Design Brand Consistency Performance Tracking

Director of Marketing & Special Events

Sauder Village

May 2019 - Oct 2019 (5 months)

Led social and event marketing that improved event conversion rates 15%, executed weekly events for 400+ attendees, and implemented fundraising initiatives that raised over $50,000 (+25% year-over-year).

Event Management Social Media Strategy Fundraising Email Marketing Digital Advertising Team Leadership

Advertising & Design Associate

The Village Reporter

Oct 2017 - Feb 2019 (1 year 4 months)

Generated new advertising revenue through direct outreach and client relationship management, consistently exceeding personal monthly revenue goals and supporting team sales targets.

Sales Outreach Client Retention Cold Calling Relationship Management Revenue Growth

Education

Degrees, certifications, and relevant coursework

Vogue College of Fashion

Photography & Styling

Studied photography, styling, and creative direction with focus on editorial and visual storytelling; coursework included Adobe Creative Suite and campaign management.