Open to opportunities

Kayla Magana

@kaylamagana1

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Experienced e-commerce marketing manager driving growth and engagement.

United States

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What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation, where I can leverage my marketing expertise to drive impactful results.

I am an experienced e-commerce marketing manager with a proven track record of driving growth and engagement across digital platforms. My expertise lies in developing and executing data-driven marketing strategies that optimize customer experiences and utilize analytics to inform business decisions. I have a strong ability to manage campaigns, enhance brand visibility, and boost sales through targeted, creative, and impactful marketing initiatives.

Throughout my career, I have worked with various companies, including Wrrk LLC, HAUS Labs, Bombas, and BootayBag LLC, where I honed my skills in social media management, market research, and digital marketing. My educational background includes a Bachelor of English Literature from Arizona State University, which has equipped me with strong communication and copywriting skills that I leverage in my marketing efforts.

Currently, I am focused on utilizing advanced tools such as Google Analytics, Salesforce, and Hubspot to drive marketing success. I am passionate about creating innovative marketing solutions that resonate with audiences and deliver measurable results.

Experience

Work history, roles, and key accomplishments

Current

Copywriter & Brand Strategist

Current

Freelance

Jan 2010 - Present (15 years 5 months)

Provided copywriting and brand strategy services to various clients, focusing on creating compelling content that aligns with brand messaging and engages target audiences.

Copywriting Brand Strategy Content Creation Client Management

Marketing Manager

Wrrk LLC

Aug 2017 - Aug 2023 (6 years)

Experienced e-commerce marketing manager with a proven track record of driving growth and engagement across digital platforms. Skilled in developing and executing data-driven marketing strategies, optimizing customer experiences, and utilizing analytics to inform business decisions.

Data Analysis Campaign Management

Senior Marketing Manager

BootayBag LLC

Jan 2020 - Jan 2021 (1 year)

Managed marketing campaigns and enhanced brand visibility through targeted and creative marketing initiatives. Focused on boosting sales and engagement across various digital platforms.

Marketing Campaigns Brand Strategy Digital Marketing Social Media Management

Social Media Manager

Cognizant Technology Solutions

Jan 2018 - Jan 2020 (1 year 11 months)

Oversaw social media strategies and analytics to enhance brand presence and engagement. Developed content that resonated with target audiences and drove interaction.

Social Media Strategy Content Development Analytics

English Teacher

Imagine Charter Schools

Jan 2018 - Jan 2020 (1 year 11 months)

Taught English literature and writing skills to students, fostering a love for reading and effective communication. Developed lesson plans and assessments to measure student progress.

Teaching Curriculum Development Communication Skills

Education

Degrees, certifications, and relevant coursework

Arizona State University

Bachelor of English, English Literature

2013 - 2018

Studied English Literature, focusing on copywriting and brand strategy, which provided a strong foundation for a career in marketing and communications.

Chandler-Gilbert Community College

Associate of Education, Education

2010 - 2013

Pursued an Associate of Education, gaining insights into educational methodologies and communication skills applicable in various professional settings.