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Kaue Cafruni MacedoKM
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Kaue Cafruni Macedo

@kauecafrunimacedo

Platform Product Manager at VendorSmart centralizing vendor data and bringing invoicing and compliance workflows into one queue.

Brazil
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At VendorSmart, I lead platform modernization and vendor data centralization across a network of community management branches. I defined a multi-phase vendor lifecycle roadmap and wrote the PRD and system architecture for a task orchestrator that brings invoicing, compliance, and other workflows into one interface.

At TownSq, I shipped the Automations feature, increasing workflow completion by 25%. I also built a replicable discovery process and improved sprint velocity by 40%.

At SAP, I managed SAP Work Zone, a digital workplace used by 500K+ enterprise users worldwide. The work increased engagement by 20% and reduced internal support tickets by 30%; I also partnered with SAP Conversational AI teams to embed intelligent assistance.

At Daimler Mobility, I took a blockchain-based project from ideation to MVP, and it was later commercialized externally. I also implemented automated financial tracking tools that reduced reporting time by 60%. I like the messy middle of product work: running discovery, aligning teams, and turning ambiguous problems into clear scope.

Experience

Work history, roles, and key accomplishments

TO

Product Manager

TownSq

Apr 2024 - Feb 2026 (1 year 10 months)

Led TownSq's Automations initiative, delivering intelligent workflows that reduce manual work for Community Managers and improve platform engagement. Shipped the new Automations feature, increasing workflow completion rates by 25% and improving sprint velocity by 40%.

Daimler Mobility logoDM

Product Manager

Daimler Mobility

Mar 2019 - Sep 2020 (1 year 6 months)

Led blockchain-based project from ideation to MVP, which was later commercialized externally. Implemented automated financial tracking tools using VBA, reducing reporting time by 60% and improving forecasting accuracy.

FS

Financial Analyst

Federal Justice of the Rio Grande do Sul State

Dec 2008 - Sep 2009 (9 months)

Tested new releases of the court's financial software, reporting issues to developers, and mapped processes in Bizagi.

HP

HR Business Partner

Hospital São Lucas da PUCRS

Jan 2008 - Sep 2008 (8 months)

Provided HR services and support to hospital staff.

Education

Degrees, certifications, and relevant coursework

Universität Hohenheim logoUH

Universität Hohenheim

Master's degree, International Business and Economics

2018 - 2021

Pursued a Master's degree in International Business and Economics at the University of Hohenheim from 2018 to 2021.

University of North Carolina at Wilmington logoUW

University of North Carolina at Wilmington

Exchange semester, Business Administration

2012 - 2012

Completed an exchange semester in Business Administration at the University of North Carolina at Wilmington in 2012.

Universidade Federal do Rio Grande do Sul logoUS

Universidade Federal do Rio Grande do Sul

Bachelor's degree, Business Administration

2007 - 2012

Earned a Bachelor's degree in Business Administration from the Federal University of Rio Grande do Sul from 2007 to 2012.

Tech stack

Software and tools used professionally

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