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Katrina ReidKR
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Katrina Reid

@katrinareid

Director of Operations at CounselingWise who cut client onboarding from 2–3 weeks to 2–3 days.

United States
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At CounselingWise, I lead operational, administrative, and process improvement work for an agency serving therapists and mental health professionals. I redesigned client onboarding, reducing the process from 2–3 weeks to 2–3 days and eliminating refund requests.

I built and maintain an SOP library across core business functions, and I conduct quality and customer satisfaction reviews on more than 120 deliverables each month. I use feedback trends to inform process improvements that affect client retention.

I also led the migration of onboarding and sales operations to Notion. In my earlier CounselingWise role as Operations Manager / Project Tracker, I monitored more than 100 active projects weekly and facilitated feedback sessions across teams.

Before that, I wrote blog content at CounselingWise. As Outreach Coordinator for Berea Farmers Market, I administered a USDA grant, grew its combined Instagram and Facebook audience and email newsletter subscriber base by 176%, and planned monthly market festivals. I’ve also authored and edited fiction anthologies.

Experience

Work history, roles, and key accomplishments

CO
Current

Director of Operations

CounselingWise

Mar 2022 - Present (4 years 7 months)

Leads all operational, administrative, and process improvement functions for a telehealth services company. Redesigned client onboarding workflow, compressing onboarding time from 2-3 weeks to 2-3 days, and built a comprehensive SOP library.

CO

Blogger

CounselingWise

Aug 2020 - Nov 2021 (1 year 3 months)

Wrote and delivered blog deliverables for CounselingWise to help therapists improve their SEO content silos.

Education

Degrees, certifications, and relevant coursework

Mountwest Community and Technical College logoMC

Mountwest Community and Technical College

Associate of Science, Science

2014 - 2016

Associate of Science degree from Mountwest Community and Technical College, completed in 2016.

CS

Cabell Midland High School

High School Diploma, General Studies

2005 - 2009

High school diploma from Cabell Midland High School, completed in 2009.

Tech stack

Software and tools used professionally

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