Open to opportunities

Kat Polansky

@katpolansky

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Experienced brand and project manager driving strategic development.

Germany

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What I'm looking for

I am looking for senior roles leading brand, marketing or PMO initiatives where I can drive strategic rebranding, cross-functional programs, and governance in collaborative, innovative teams focused on measurable impact.

I am an enthusiastic and highly adaptable project and account manager with comprehensive experience in corporate and digital communication, brand development, marketing, public relations, and design. I combine strong management, communication and design skills to develop and deliver concepts with attention to detail and timelines.

I have led large, multidisciplinary rebranding and marketing programs end-to-end, including serving as Senior Project Manager and Team Lead for Multibrand rebranding at Brainlab and managing acclaimed relaunches for clients such as Lufthansa, EnBW, Henkel and Lidl. I act as a strategic consultant across brand, marketing and communications, and I have overseen PMO processes, cross-functional alignment and brand governance.

I thrive in collaborative, creative and challenging environments, enjoy being a reliable resource for teams, and focus on building trusting relationships while delivering measurable project outcomes and ongoing brand guardianship.

Experience

Work history, roles, and key accomplishments

Current

Freelance Manager & Consultant

Current

Freelance

Sep 2024 - Present (1 year 4 months)

Interim manager and strategic consultant delivering end-to-end brand development, rebranding, and communications projects, driving implementation and ongoing brand governance for clients.

Brand Strategy Project Management Stakeholder Management Communication Change Management

Senior Project Manager

Brainlab AG

Jun 2023 - Aug 2024 (1 year 2 months)

Led Marketing PMO and managed multibrand rebranding across five subsidiaries, overseeing ~50 projects annually and improving PMO processes and cross-functional alignment.

Brand Management Stakeholder Management Jira Confluence

Senior Brand Change Consultant

VIM Group Implementation GmbH

Apr 2021 - May 2023 (2 years 1 month)

Managed large, multidisciplinary brand change programs end-to-end, advising on brand ecosystems, governance and technology, and led key accounts and agency coordination.

Change Management Client Leadership Templafy Process Optimization

Senior Manager Program Experience

Miles & More GmbH

Jan 2020 - Mar 2021 (1 year 2 months)

Managed 360° marketing communications and PMO for program initiatives, led 30+ sub-projects and advanced internal processes and tooling across Miles & More and Lufthansa Group.

Program Management Marketing & Communication PMO Process Improvement Stakeholder Management Atlassian Campaign Management

Senior Project Manager

Lufthansa Group

Apr 2018 - Dec 2019 (1 year 8 months)

Stream manager for marketing within Customer Insights & Loyalty, handling project and budget planning for a €5.5M stream and delivering pre-launch communications for a major loyalty program.

PMO Budget Management Marketing Strategy

Client Services Director

Martin et Karczinski GmbH

Nov 2016 - Mar 2018 (1 year 4 months)

Led client services and account teams for Lufthansa and Miles & More, managing a €4M account, implementing brand management processes and supporting an award-winning Lufthansa rebrand.

Client Management Account Manager Brand Strategy Team Leadership

Interactive Program Manager

SapientNitro GmbH

Oct 2015 - Oct 2016 (1 year)

Managed international teams for digital transformation projects (Siemens DF), improving cross-functional workflows, UX/UI delivery and project documentation via Confluence and JIRA.

Digital Transformation Project Management Process Optimization Confluence Jira

Account Manager

Interone GmbH

Jun 2013 - Jun 2015 (2 years)

Managed MINI international accounts and led staged website migrations and regional campaigns, delivering 30+ campaigns and 12+ website relaunches across EMEA.

Account Management Campaign Management

Account Manager

jetztdesign GmbH

Jun 2008 - May 2013 (4 years 11 months)

Led concept and UX design projects for B2B and intranet platforms, managing key accounts and delivering 10+ B2B platforms and 30+ brand and user guides.

UX Design Account Management Training Development Project Management Print Design

Public Relations Manager

Hamami Public Relations

Nov 2003 - Dec 2010 (7 years 1 month)

Provided PR and brand management services for lifestyle and luxury clients, creating press kits, press releases and coordinating media activities for high-end brands.

Public Relations Press Materials Event Coordination Media Relations Brand Management Copywriting