Open to opportunities

Katie Whetzel

@katiewhetzel

Message

I lead trade shows, corporate events, and operational projects for Steven Madden.

United States

Message

What I'm looking for

I'm looking to lead operations, events, trade shows, vendor coordination, and cross-functional projects where I can strengthen brand experiences and deliver measurable results.

At Steven Madden, I spearhead corporate parties, trade shows, sample sales, philanthropic fundraisers, and operational projects that support offices, showrooms, retail stores, and brand teams.

I manage trade shows from booth design and setup through contract negotiation and production, while coordinating merchandise logistics across Steve Madden divisions. I also support major New York City construction projects, inventory purchasing and tracking, promotional-item distribution, and donation partnerships.

Previously, at KMR Digital, I collaborated directly with clients on brand-aligned advertising and used Facebook Business Manager to track campaign revenue and performance.

Experience

Work history, roles, and key accomplishments

Current

Sr. Operations Specialist

Current

Steven Madden LTD.

Aug 2021 - Present (5 years 1 month)

Spearheads large-scale events, including corporate parties, trade shows, sample sales generating over $250,000 in revenue yearly, and philanthropic fundraisers. Orchestrates all aspects of trade shows, from booth setup and design to contract negotiation and show production, ensuring brand visibility and positive representation.