Open to opportunities

Layla Cline

@laylacline

Event-focused creative leader driving fundraising, digital storytelling, and revenue growth through strategic operations.

United States

Message

What I'm looking for

I seek a role combining event leadership, digital commerce, and stakeholder management where I can drive fundraising/revenue growth, tell compelling brand stories, and develop operational efficiencies.

I am an event and operations professional with a strong foundation in creative business leadership, fashion merchandising, and digital commerce. I have led large-scale fundraisers, managed vendor and sponsor relationships, and used data-driven strategies to exceed goals—most notably directing a 750-attendee gala that raised $460K.

I blend hands-on event execution with digital storytelling and e-commerce experience, having migrated catalogs to Shopify, managed websites, and leveraged CRM systems to streamline sales and operations. I bring budgeting, volunteer leadership, and cross-functional collaboration skills to roles that require both strategic planning and meticulous execution.

Experience

Work history, roles, and key accomplishments

Current

Manager of Relationship Events

Current

Alzheimer's Association

Feb 2025 - Present (8 months)

Directed a 750-attendee signature gala, overseeing logistics, budgeting, vendor partnerships and digital engagement to achieve record fundraising of $460K and surpass organizational goals.

Budgeting Vendor Management Volunteer Management Digital Content Fundraising

Sales and Events Coordinator

Hyatt Regency Savannah

Mar 2024 - Feb 2025 (11 months)

Managed client relationships, sales operations, and event coordination, leveraging CRM and Envision systems to increase revenue, improve client satisfaction, and streamline billing and commission workflows.

CRM Systems Event Coordination Sales Operations Contract Management Billing Customer Service Upselling

Interior Design Intern

Yeager Design and Interiors

Jun 2023 - Aug 2023 (2 months)

Led migration from QuickBooks to Shopify and rebuilt site catalog and navigation to improve UX and conversion, and redesigned showroom layouts to boost sales and customer satisfaction.

Shopify Visual Merchandising Catalog Migration Site Performance

Space Planning and Merchandising Intern

GNC

May 2022 - Aug 2022 (3 months)

Redesigned store experiences using JDA and Citrix, launched a mobile store concept, and conducted store evaluations and coaching to standardize visual merchandising and improve customer experience.

Visual Merchandising JDA Citrix Customer Experience Evaluation Coaching Retail Merchandising

Education

Degrees, certifications, and relevant coursework

Savannah College of Art and Design

Master of Science, Creative Business Leadership

2023 - 2024

Grade: 4.0/4.0

Completed a Master of Science in Creative Business Leadership, graduating Summa Cum Laude with a 4.0 GPA.

West Virginia University

Bachelor of Science, Fashion Merchandising

2021 - 2023

Grade: 3.9/4.0

Activities and societies: Published articles in undergraduate fashion magazine and blog; Dean’s and President’s List

Completed a Bachelor of Science in Fashion Merchandising, graduating Summa Cum Laude with a 3.9 GPA and published articles in the undergraduate fashion magazine and blog.