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Katie Evenson

@katieevenson

Art Director at K. Evenson Creative, creating brand identities and integrated campaigns across print and digital.

At K. Evenson Creative, I own and operate a freelance advertising and design firm providing identity, print, and web design for a variety of clients.

At DEXIS, I designed integrated marketing campaigns, product-launch materials, and trade show experiences. Earlier, I rebranded Orascoptic with a new logo, catalog, website, advertising, and digital media.

Experience

Work history, roles, and key accomplishments

Current

Owner and Operator

Current

K. Evenson Creative

Feb 2010 - Present (16 years 8 months)

Owns and operates a freelance advertising and design firm providing identity, print, and web design for a variety of clients.

Advertising Design Identity Print Design Web Design

Senior Designer

DEXIS (Danaher Dental Division, now Envista)

Mar 2019 - Dec 2025 (6 years 9 months)

Designed lead-generating integrated marketing campaigns and brand-related marketing collateral, including new product launches and sales support tools. Collaborated with marketing teams, created eblasts, web banners, social media posts, and trade show experiences.

Marketing Campaigns Brand collateral Product Launch Sales Support Email Campaigns Web Banners Social Media Exhibition Design Collaboration

Designer

KaVo Kerr (Danaher Dental Division, now Envista)

Jun 2017 - Mar 2019 (1 year 9 months)

Lead designer on the entire packaging rebrand for all restoratives. Coordinated implementation of market-driven package and label changes, translating product designs into compliant art for EPA, FDA, and international mandates.

Packaging Design Rebranding Regulatory Compliance Final Artwork and Implementation Coordination

Design Lead

Orascoptic (Danaher Dental Division, now Envista)

May 2014 - Apr 2017 (2 years 11 months)

Rebranded Orascoptic by designing a new company logo, print collateral, catalog, website, advertisements, and digital media. Supported new product launches with logo designs, photography, ad development, and trade show graphics.

Branding Logo Design Print Collateral Catalog Design Web Design Advertising Digital Media Product Launch Trade Show Graphics

Trade Show Manager

Orascoptic (Danaher Dental Division, now Envista)

May 2014 - Apr 2017 (2 years 11 months)

Managed trade shows by securing booth space, setting up and taking down booths, tracking ROI, supervising sales reps, and assisting in the sales process.

Trade Show Management Vendor Management ROI Tracking Sales Support Team Supervision

Art Director

z2 Marketing

Feb 2012 - Apr 2014 (2 years 2 months)

Worked with team members to build successful brands for clients across all media outlets. Owned assigned clients to ensure brand standards were upheld and designed high-quality work for print, web, outdoor, and unconventional media.

Brand Building Art Direction Print Design Web Design Outdoor Client Management

Designer

Wild Blue Technologies

Apr 2010 - Oct 2011 (1 year 6 months)

Directed the design process from original concept to final printed piece. Provided innovative solutions to 2D and 3D design problems for products, retail displays, and interior spaces.

Design Process Concept Development 2D Design 3D Design Product Design Retail Displays Interior Design Presentation Skills

Art Director

Ideas That Deliver

Oct 2007 - Feb 2010 (2 years 4 months)

Designed product and corporate branding, logos, packaging, brochures, newsletters, sales promotion, P.O.P., print ads, and web media. Provided direction to illustrators, copywriters, and other suppliers, and coordinated photo shoots.