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Adam Hofbauer

@adamhofbauer

Senior Art Director at AbbVie creating market access campaigns and data visualizations for Rinvoq and Skyrizi.

United States
Message

At AbbVie, I direct hands-on design and art direction for Rinvoq and Skyrizi across digital and print. I translate market access, clinical, and scientific data into visualizations, infographics, and campaign materials for payer, HCP, and patient-facing audiences.

I prepare files for MLR review and incorporate medical, legal, and regulatory feedback while maintaining design integrity. I also mentor junior designers and use AI-assisted design tools in my creative workflows.

At Perfect Aire, LLC, I led a company-wide rebrand and built a scalable visual system across packaging, retail, and digital. Earlier, I created pharmaceutical campaigns at Eversana Intouch and Abelson Taylor, working within FDA promotional requirements.

Experience

Work history, roles, and key accomplishments

AbbVie logoAB
Current

Senior Art Director

Oct 2023 - Present (3 years)

Served as embedded creative lead on Rinvoq and Skyrizi, directing hands-on design and art direction across digital and print deliverables for a top-10 global pharmaceutical company. Managed projects from brief through final delivery, ensuring regulatory compliance and mentoring junior designers.

RS

Email Marketing / Graphic Designer

RPG Card Services

Oct 2007 - Sep 2008 (11 months)

Designed and executed email campaigns and sales materials supporting national marketing initiatives.

NS

Graphic Designer

National Data Services

Jun 2003 - Aug 2005 (2 years 2 months)

Produced digital and print marketing collateral for clients including State Farm, Marriott, and Advocate Health Care.

Education

Degrees, certifications, and relevant coursework

CD

College of DuPage

Certificate, Responsive Web & Email Design

Certificate in Responsive Web & Email Design from College of DuPage.

AA

American Academy of Arts

Bachelor of Fine Arts, Graphic Design

Bachelor of Fine Arts degree in Graphic Design from the American Academy of Arts.

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