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James Formica

@jamesformica

Senior Art Director at MARKETWAVE creating brand identities, integrated campaigns, and visual communications.

At MARKETWAVE, I developed creative solutions for clients across branding, marketing, advertising, and business communications, progressing from Art Director to Senior Art Director. I translated client objectives into brand identities, campaigns, presentations, and digital assets.

I provided art direction across concurrent projects and supported new business with pitch concepts, presentations, case studies, and other collateral. I also collaborated with creative teams and contributed to brand standards and creative best practices.

Through my ongoing freelance work, I develop logos, brand identities, marketing collateral, and other visual communications for clients across industries. Earlier, I designed marketing communications at ACTIVE NETWORK and branding and HR communications at AAFES.

Experience

Work history, roles, and key accomplishments

Current

Brand & Creative Design

Current

Freelance

Aug 2015 - Present (11 years 2 months)

Provide independent graphic design and creative services for clients across a range of industries and project types. Manage projects from initial concept and client discovery through design, revisions, production, and final delivery.

Graphic Design Brand Identity Marketing Collateral Presentation Design Digital Graphics Print Materials Client Management Project Management

Senior Art Director

Marketwave

Jul 2016 - Jan 2026 (9 years 6 months)

Progressed from Art Director to Senior Art Director within an integrated marketing agency environment, developing creative solutions for clients across branding, marketing, advertising, and business communications. Lead creative development from concept through execution, translating client objectives and business goals into strategic visual solutions.

Art Direction Creative Strategy Brand Identity Integrated Marketing Campaigns Visual Storytelling Graphic Design Digital Design Print Design Advertising Marketing Collateral Presentation Design Creative concept development Client Collaboration Stakeholder Collaboration Sales Support Business Development Mentorship

Art Director

Marketwave

Jul 2016 - Aug 2018 (2 years 1 month)

Developed creative solutions for clients across branding, marketing, advertising, and business communications within an integrated marketing agency environment.

Art Direction Creative Strategy Brand Identity Integrated Marketing Campaigns Graphic Design Digital Design Print Design Advertising Marketing Collateral Presentation Design Creative concept development Client Collaboration Stakeholder Collaboration

Graphic Designer, Marketing Design

Active Network

Aug 2015 - Jul 2016 (11 months)

Designed and maintained corporate and product brand communications for the sports and endurance markets, supporting marketing initiatives designed to strengthen brand awareness, drive sales, and grow the business.

Graphic Design Brand Standards Logo Design Iconography Illustration Email Campaigns Print Advertising Digital Advertising Marketing Collateral Collaboration

Senior Graphic Designer

AAFES

Oct 2010 - Aug 2015 (4 years 10 months)

Served as the sole graphic designer on a three-person team responsible for branding and marketing HR programs and initiatives to a global workforce supporting military communities worldwide. Developed branding and marketing communications for HR programs, initiatives, recruiting, employee engagement, and internal communications.