At Instruct Me, I lead marketplace performance across customer demand, instructor supply, bookings, and commercial growth. I work with the CEO and senior leadership to turn customer, operational, and financial data into commercial recommendations and action.
I also oversee growth initiatives spanning pricing, re-engagement, and geographic targeting, alongside payments and marketplace-risk workflows. At CAPSIL Group, I assessed the opportunity for a new marketplace and developed its proposition, operating model, and initial growth roadmap.

