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Katerina Oliel

@katerinaoliel

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Growth Marketing Lead turning search, SEO/GEO, and CRO into measurable pipeline revenue.

Israel

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What I'm looking for

I’m looking for a growth role where I can own search, CRO, and performance analytics end-to-end—building experimentation, automation, and operating models that turn acquisition into CRM-attributed pipeline.

I’m a hands-on Growth Marketing Lead with over a decade of experience building search programs and full-funnel CRO strategies across highly competitive, regulated international markets. I’m a technical operator who connects top-of-funnel acquisition to back-end pipeline revenue using advanced analytics and AI-assisted workflows.

I’ve scaled multi-market campaigns across the US, UK, EU, and Asia in tech, fintech, iGaming, and energy—managing paid acquisition and optimizing for min. CPA from CRM and attribution data. From lifting conversion rates 2–3x through experimentation and full-funnel CRO to scaling organic traffic 8x to 400K+ monthly visits, I build operating models, automation pipelines, and SEO/GEO foundations that teams can execute and grow.

Experience

Work history, roles, and key accomplishments

Digital Agency Growth Marketing Lead

Pyxis Media

Jan 2024 - Jul 2026 (2 years 6 months)

Managed paid acquisition across Google Ads, Bing Ads, and Meta Ads for fintech and regulated industries, building retargeting funnels to hit minimum CPA using CRM and attribution data. Led full-funnel CRO and technical SEO/GEO, including A/B testing that lifted conversions 2–3x and scaling organic traffic 8x to 400K+ monthly visits.

Global Performance Manager

Shell International

Nov 2017 - Dec 2023 (6 years 1 month)

Built global operating models and search frameworks to standardize tools and workflows for international SEO/PPC operations. Delivered conversion-rate lift via landing page A/B testing, drove 10x organic growth through programmatic setups and automated content workflows, and managed global agencies and cross-functional teams to protect traffic during redesigns and migrations.

PPC SEO Conversion Rate Optimization (CRO)Programmatic SEO Workflow Automation Adobe Analytics Power BI Executive Reporting Technical SEO ASO Agency Management Asana Cross Functional Team Management

Senior SEO & PPC Manager

X-Trade Brokers (XTB)

Aug 2015 - Oct 2017 (2 years 2 months)

Built the global paid search program from scratch across Google, Bing, YouTube, and Apple Search Ads, including campaign architecture and full-funnel retargeting across major channels. Reduced CPA 20% through bidding and cross-channel alignment, scaled SEO from zero to tens of thousands of visits per market, and connected lead tracking to pipeline reporting via HubSpot and Salesforce.

Google Ads Bing Ads YouTube Ads Apple Search Ads Paid Search PPC Creative Briefs Retargeting Landing Pages A B Testing Optimizely SEO Strategy ASO CPA Optimization HubSpot Salesforce Google Analytics Adobe Analytics Budget Management

SEO Manager

City Index

Oct 2013 - Aug 2015 (1 year 10 months)

Led SEO strategy and hands-on execution for high-traffic international sites, including technical audits, migrations, and redesigns. Grew organic traffic 150% and moved 30+ high-converting keywords onto page one while coordinating external SEO and content agencies.

SEO Strategy Technical Audits

Technical SEO Manager

Kindred Group (Unibet)

Mar 2011 - Mar 2013 (2 years)

Led international SEO with a heavy technical focus for a major gambling operator, advising white-label partner sites. Designed high-converting landing pages for competitive search traffic and reported growth against performance KPIs.

International SEO Technical SEO Landing Page Design White Label Partner Site Advising

Digital Marketing Specialist

E-Digital Design

Mar 2009 - Mar 2011 (2 years)

Developed custom microsites and landing pages using HTML, CSS, and WordPress, and supported multi-channel online marketing campaigns for agency clients. Planned, executed, and optimized campaigns across channels to improve performance.

HTML CSS WordPress Landing Pages Multi channel Marketing Campaign Planning Campaign Execution Campaign Optimization