
katerina m
@katerinam
I build luxury brand visibility through media partnerships, campaigns, PR and international operations.
What I'm looking for
At Minas Designs, I negotiate premium media partnerships with ELLE, Marie Claire, Beaute and Harper's Bazaar Greece, connecting brand storytelling with commercial impact.
I've led press coordination for the Unchained and Clarity of Shapes exhibitions, including activations at the Benaki Museum, in Paris and around major product and cultural events.
I also direct paid media, CRM and creative production, managing newsletters for a 2,500+ subscriber database with average open rates of around 28% and select campaigns above 50%.
Across luxury, design, lifestyle and entertainment, I bring 20+ years of experience coordinating vendors, trade-show logistics, compliance, content and cross-functional operations across Greece and international markets.
Experience
Work history, roles, and key accomplishments
Marketing & Operations Coordinator
Minas Designs
Jan 2018 - Present (8 years 8 months)
Negotiated premium advertising and editorial placements with major publications and led PR for high-profile exhibitions. Managed paid media strategy, newsletter campaigns, and creative production.
Digital Marketing Strategist & Academic Business Tutor
Eclass4u.gr
Oct 2015 - Jul 2024 (8 years 9 months)
Developed integrated digital marketing strategies across social media, SEO, and email. Tutored university students in marketing, e-commerce, business, and innovation.
Content Creator & Social Media Coordinator
Freelance
Jun 2014 - Dec 2021 (7 years 6 months)
Created editorial and video content for digital platforms and coordinated influencer marketing for various brands. Led a successful social media campaign.
Operations Coordinator
Ster Cinemas
Jun 2010 - Oct 2016 (6 years 4 months)
Managed cross-functional operations including vendor negotiation, box-office reporting, and call-centre supervision. Coordinated installation of 3D and 4K projection systems and supported budget preparation.
Assistant to the Managing Director
Ster Cinemas
Apr 2008 - Jun 2010 (2 years 2 months)
Provided executive support including diary management, correspondence, and coordination across departments. Maintained reporting systems and prepared meeting minutes.
Store Manager
Minas
May 2005 - Apr 2008 (2 years 11 months)
Managed daily store operations including sales, inventory, and vendor logistics. Built customer relationships and supported brand-level PR activities.
PR & Press Office Consultant
Freelance / Half Note Productions
Jan 2001 - Dec 2004 (3 years 11 months)
Managed media relations, press releases, and artist liaison for cultural organisations and live concert productions.
Education
Degrees, certifications, and relevant coursework
Athens University of Economics and Business
Certificate, Sustainable Entrepreneurship
2024 - 2025
Certificate in Factors Influencing Sustainable Entrepreneurship from Athens University of Economics and Business, 2024–2025.
Knowcrunch
Professional Diploma, Fashion Marketing
2018 - 2019
Professional Diploma in Fashion Marketing from Knowcrunch, 2018–2019.
Hellenic Open University
Bachelor, Business Administration
2009 - 2014
Bachelor in Business Administration from Hellenic Open University, 2009–2014.
Future Business School
Diploma, Business Administration & Marketing
2007 - 2009
Diploma in Business Administration & Marketing from Future Business School, 2007–2009.
Veaki Drama School
Diploma, Performing Arts (Theatre)
1997 - 2001
Diploma in Performing Arts (Theatre) from Veaki Drama School, 1997–2001.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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